Maple Street Blog
 | Mini's Stockholm Chase - Brilliant Rob Boffard on 3rd February at 4:32pm Look, we're not going to make this a long post. We think this is brilliant. It's a stellar, inspired marketing campaign. And it really, really makes us wish we had a helicopter parked on the roof of MSS towers.
But anyway, just
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| Down To A 'T' Rob Boffard on 3rd February at 12:41pm We're lucky enough to do the odd bit of American ad work here at MSS - mostly thanks to Spotify, who recently launched in the US and have a need for really nifty ads over there.
As in most cases, we like to rely on our own hand-picked roster of v...
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| RAJAR: Capital And Absolute Win Rob Boffard on 2nd February at 1:01pm The Q4 2011 RAJAR figures are out - and if that looks like a completely incomprehensible set of acronyms, it means the listener figures for radio stations in the last quarter of 2011 have been released.
Anyway, here's a very edited version: Chris...
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| Absolute Radio Creative Gets A Makeover Rob Boffard on 1st February at 2:16pm In the world of astonishing successes, Absolute Radio is right up there. Very few people could have predicted that Virgin Radio could rebrand itself so successfully, but rebrand they did: Absolute struck a real chord, with the result that the station...
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| Imagine Flipboard For Radio Rob Boffard on 31st January at 4:37pm Here's a thought we've been knocking about for a little while.
You've heard of Flipboard, right? That funky app that pulls together stories you're interested in into a slick format on your phone/tablet/computer? It works extremely well, and it loo...
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| Meet Our New Neighbour Rob Boffard on 31st January at 11:20am We couldn't make this up.
Our new neighbour in the packed streets of Fitzrovia, in the shadow of the BT Tower, is none other than...Lady Gaga.
According to
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 | Sony Pictures - The Vow Rob Boffard on 30th January at 4:40pm The guys at Sony Pictures asked us to make a Spotify ad for their new romantic movie The Vow.
It's got Channing Tatum and Rachel McAdams starring in it - fresh off their roles in G.I. Joe and Sherlock Holmes respectively. They've scrubbed up well!...
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 | Madison Violet in with Trevor Dann Jordan Thomas on 30th January at 2:56pm The podcast of this has finally been released! Click HERE to listen to it!
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| Welcome To Hell Rob Boffard on 30th January at 9:40am You have to admit it: Hell Pizza have spine.
Not only are the Kiwi company (which has outposts in the UK) rather infamous for their timely ads dealing with George W. Bush ("Even Hell has standards") and Osama Bin Laden ("Come In Osama, we've been ...
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| Create Your Own Voiceover! Rob Boffard on 27th January at 3:57pm This quite simply made us explode with laughter. We have to share it with you.
Every Christmas (or Easter, or what have you) we're often sent scripts that are - how shall we put this? - a little generic. The joke around the office is that we could...
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| Skating + Videogames = Superb Advertising Campaign Rob Boffard on 27th January at 12:29pm Now this is a brilliant use of advertising.
There's a skateboarding website called The Ride Channel, and they've turned skating runs into an old-school 8-bit game.
Skaters (and that's anybody, not just pros) can film their runs, send them, and...
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| Fit As A Fiddle (Sorry, Couldn't Resist) Rob Boffard on 26th January at 2:58pm We had our regular Proper Music Podcast session in our big studio today, which gave our producer Jordan a chance to mic up some funky instruments. This time, we had the ladies from Madison Violet in the house: Brenley MacEachern and Lisa MacIsaac, pl...
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| BBC Cuts Are Halved Rob Boffard on 25th January at 5:14pm Yesterday, we wrote about cuts at GMG's news stable, which affected the newsroom staff for Smooth Radio and Real Radio.
So it was with pleasant surprise today that we saw something positive - not with GMG (who seem to be going through with their c...
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| Sinatra's Double Rob Boffard on 25th January at 2:08pm It's not often we get to have the closest thing to Frank Sinatra in our studios, but such was the case today. Louis Hoover, Sinatra impersonator and creator of the absolute smash West End hit show The Rat Pack, came in to get on the line with BBC Ber...
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 | Spotify Up For Awards David Couch on 25th January at 10:49am The good folks at Spotify, who count us among their creative partners (meaning we get to make the ads that pop up on their wonderful music streaming service) are up for an award!
They've been nominated for the Best Mobile Application category at t...
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 | Dove David Couch on 24th January at 4:12pm Following on from our last update (if you missed it, Dove asked us to make them some calming ads for their soothing new Spotify playlist) here's a version we did for the US.
Whatever accent and/or language you need, Maple Street Studios has got y...
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| Dove David Couch on 24th January at 4:11pm Dove asked us to make them some calming ads for their soothing new Spotify playlist. Several languages later, and we had some seriously relaxed listeners. If you're Swedish, then this one will make you happy.
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 | Blackberry David Couch on 24th January at 4:10pm We got to make a fantastic Spotify ad for Blackberry. They want you to experience the best night of your life, and they're throwing in some amazing acts to boot. Get clicking!
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 | Cartridge World David Couch on 24th January at 4:10pm Us saying that printer cartridges can cause you stress is a bit like saying that Britain gets a bit wet sometimes. Fortunately, with Cartridge World, printer cartridges don't have to be difficult! This ad features the soothing voice of our own Vincen...
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| Cuts At GMG's News Stable David Couch on 24th January at 12:18pm There's no question that for immediacy, relevance and attention-capturing ability, you can't beat radio news. A well-made radio bulletin can stop traffic. It certainly causes everyone in the office here to pause for a second when we hear one (althoug...
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| Radio Ads For Abortion Clinics Now Legal David Couch on 23rd January at 2:46pm Big change in the advertising industry over the weekend. We've been stroking our metaphorical beards with this one all day.
Clinics which undertake abortions for profit are now allowed to advertise for their services, something which has never hap...
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| A Spotify For Movies? David Couch on 23rd January at 2:19pm It’s not a great time for web-lockers – file-hosting services that allow one to upload very big files so others can download them. Of course, they’re great for legitimate use (we at Maple Street use them sometimes for transferring very high-quality a...
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| Double Bass, Baby Jordan Thomas on 20th January at 10:01am So, yesterday, we did the Proper Music Podcast for Propermusic.com and we had a live session by Patsy Matheson in the studio. Nothing unusual about that, 'cept this one featured a Bull Fiddle (aka a double bass...
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 | Have You Got What It Takes To Be 007 Darren Griffiths on 17th January at 12:01pm One of our recruitment clients MI5, Britain’s security service, has launched an online quiz to root out individuals who can help it protect the United Kingdom from threats to its national security.
The 15 minute recruitment test encourages wannabe...
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| Support The Future Of The Creative Industry David Couch on 16th January at 5:41pm We've recently got involved with two worthy organisations. If you work for an agency please check them out to see if you can help.
To visit The Ideas Foundation please click
HERE
and to check out...
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| Is The Radio Jingle Dead? David Couch on 16th January at 4:31pm In recent blogs I've talked about the effectiveness of using popular music tracks in your advertising, but what creating something from scratch?
Now, before you start to cringe, I am not suggesting a return to the cheesy radio jingle - cue singin...
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| You Can't Fast Forward Radio Adverts David Couch on 16th January at 2:16pm If you're like me, thanks to Sky+(or whatever PVR you use) you no longer watch any TV ads. Why would you?! Even if I'm watching a live sports event I'll start watching it 30 minutes after it starts so I can fast forward through all the adverts and pr...
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| Improve Your Company's Communications David Couch on 16th January at 1:51pm Emails are the scourge of the modern world, so much so that some companies have started banning internal emails.
We've been working with a range of clients to develop much more creative and compelling communication methods, using sound.
By u...
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| Bear Talent Darren Griffiths on 10th January at 2:52pm One of our clients, the Carlisle Bed Centre, have this winter introduced their new cosy TV character 'Teddy' who is letting the viewer’s know all about their winter sale.
Not only did we produce the TV commercial’s audio but we’re also proud to s...
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| Filming In Progress Darren Griffiths on 10th January at 12:41pm Ian Collins, former Talksport presenter and Brogue wearer is in the studio today to record and film a new TV show pilot of his with the Clean Feed Media crew. They’ve only just finished setting up as you can see by the photos below so not quite sure ...
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| A New Year For House Of Reeves Darren Griffiths on 4th January at 11:48am The summer riots of 2011 are behind us now but for some it’s harder to forget. Remember the upsetting images of the furniture store House of Reeves in Croydon burning to the ground. As I’m sure most of you know the family business had been around for...
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| Latest RadioTalk Hosted By John Myers Darren Griffiths on 8th December at 2:09pm This week’s RadioTalk recorded and produced at Maple Street Studios features top consultant Mark Story and Sony Radio Academy Award Programmer of the Year Moz Dee who gather to talk about OBs and the perils of live events on the radio.
Also the t...
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| The Radio Academy Jordan Thomas on 7th December at 1:53pm John Myers has been in, with Mark Story and Moz Dee (PC - TalkSPORT) in tow, to record the latest RadioTalk podcast, for the Radio Academy. This ti...
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| You're so Moneysupermarket! Darren Griffiths on 7th December at 1:48pm You’ve seen the TV ads, now we’ve done the Spotify ads. The campaign is part of Moneysupermarket’s local deals website launch where you can find great deals on local restaurants, getaways, gifts etc.
Budgets couldn’t stretch to Patrick Allen but...
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| An Inside Guide To Licensing Music David Couch on 7th December at 1:14pm Universal Records is the largest record label in the world with artists as varied as Rihanna, Queen, Florence + The Machine and The Who. We asked Neil Mulford, our man on the inside, to share some insight into just what goes into licensing a track to...
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 | Money Supermarket Darren Griffiths on 7th December at 12:54pm
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| Clearing Copy For Broadcast David Couch on 7th December at 11:58am The regulations surrounding radio advertising is actually the biggest compliment to the power of the medium. Unlike press and digital content which require a conscious decision from you to read, or TV advertising broadcast within a programme you hav...
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| Tough Times For Community Radio Stations David Couch on 29th November at 9:22am The tough economic climate is taking its toll on community radio, with nearly half the stations who returned financial results to Ofcom reporting a deficit.
Community radio has been flagged up by both the government and the radio industry as a cen...
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| Spotify Hits 2.5m Paying Subscribers Darren Griffiths on 25th November at 3:08pm Fanfare! Drum roll! Yes, we’re excited to announce that our good friends at Spotify now have 2.5 million paying subscribers to the service.
Being one of their creative partners we’re hugely pleased for them and know how hard they’ve worked to get ...
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| Quality Sound From Bose Darren Griffiths on 24th November at 12:02pm Bose has released their new Soundlink Mobile Wireless Speaker and we had the pleasure in helping them spread the word on Spotify in a variety of European languages. You can hear the campaign here in the UK, France, Sweden, Germany and Holland!
The...
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| Aint it true Jordan Thomas on 24th November at 10:39am Just a small snippet from Samsung's new viral for their new phone...
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| When Twitter Goes Wrong For Brands David Couch on 22nd November at 10:25am A hijacked hashtag is the latest PR disaster to hit Qantas.
At midday, the Qantas PR team operating the @QantasAirways twitter account, sent out a call for luxury flying experiences.
This came after months of negative publicity stemming from ...
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| RadioTalk: Women In Media Darren Griffiths on 21st November at 12:36pm The latest RadioTalk recorded at Maple Street Studios is live and ready for your listening pleasure.
This week RadioTalk is presented by Lisa Kerr. Guests include James Cridland, Maria Williams (founder of Sound Women) and Lorna Clarke (BBC Radio...
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| Why we need copywriters... Jordan Thomas on 17th November at 9:46am The following is an example of what NOT to do...
clicky
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 | 2 Entertain Darren Griffiths on 15th November at 4:04pm Shooting Stars team member and burger van owner Angelos Epithemiou came in to the studios recently to voice his own special Spotify commercial in his own special way. His new comedy DVD is available to buy now and he has a unique way of letting peopl...
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 | Torchwood Darren Griffiths on 14th November at 3:27pm Don’t panic. Andrew Barrowman is here to save the day in the latest DVD/Blu-Ray release of the BBC’s hugely popular sci fi drama Torchwood.
The Doctor Who spin off follows the exploits of a small team of alien-hunters, who make up the Cardiff, Wal...
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| Exclusive Interview With Jamie Theakston Darren Griffiths on 11th November at 2:59pm We’ve recorded another addition of the Stan Park(inson) show this week, the place where the RadioWorks Chairman chats to the most important faces from the radio industry. In the hot seat this time is Heart FM's Breakfast presenter Jamie Theakston.
...
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| Calling all Band Of Brothers Fans Jordan Thomas on 10th November at 2:30pm If you're a fan of the aforementioned TV show (lots of people round here are) then you'll no doubt be pleased to hear that we had Shane Taylor (who played Eugene "Doc" Roe).
Must say, Shane was a thoroughly pleasant chap who we hope to have here ag...
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| Jamie Theakston Jordan Thomas on 10th November at 10:10am Breakfast Radio God Jamie Theakston has been in our studios today, chatting to our chairman Stan Park! Their chat will be published shortly - until that time, you'll have to wait patiently to hear what they talked about!
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| Ethical Investments Darren Griffiths on 8th November at 4:22pm We had an enjoyable radio day today with Rob Hague, Sales Director for Emerald Knight Consultants. Rob Hague was linked up to a number of BBC and commercial radio stations to talk about ethical investment opportunities. Some interviews were live but ...
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| Music To Your (Customers) Ears David Couch on 8th November at 10:44am Since the dawn of time, every civilization (and even a few animal species) has developed and used music. Doing ‘something’ to a popular beat has always been a powerful way to share and communicate messages, and this continues to hold true today. Some...
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| Diana Jones Sings Live at MSS Darren Griffiths on 7th November at 5:19pm US singer/songwriter Diana Jones recently recorded 3 live tracks as part of the Proper Records Podcast recording which is regularly recorded here at Maple Street Studios.
If you like your Country/American Folk music then do take a few minutes to ...
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| Sound Design Jordan Thomas on 4th November at 4:58pm Just shows what you can do with... just stuff*...Game Boy Music
*the stuff in question being a Gameboy.
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 | Microsoft Chris Hitchcock on 4th November at 3:45pm A lovely little campaign about how Microsoft has a product for every member of the family, except the dog... at least, for now.
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 | Spirit Fairs David Couch on 4th November at 3:11pm This advert was voiced by the very fashionable Emma Forbes for a campaign on Classic FM.
The fair runs from Nov 2 - 6 at Olympia in London. We've seen it and it is AMAZING!
Details HERE
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| Do Something Amazing – Give Blood Darren Griffiths on 4th November at 3:07pm This week we produced a Spotify campaign for Blood Donation UK. Adam Williams, the UK Sales Director for Spotify had recently given his own blood so thought it would be a nice idea for him to voice the commercial himself to share his experience. Cons...
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| New From Bose Darren Griffiths on 3rd November at 2:52pm Bose has released their new Soundlink mobile wireless speaker and we had the pleasure in helping them spread the word on Spotify in the UK, France, Sweden and Holland!
The Soundlink speaker sounds great with unique grab and go technology which all...
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 | Bose Darren Griffiths on 3rd November at 2:25pm
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| Maple Street Studios To The Rescue Darren Griffiths on 1st November at 11:41am If time is of the essence you can trust Maple Street Studios to get your radio campaign out on time.
Last week American Apparel tested our ability to produce a campaign in just a few hours with some great results.
We received a call from Amer...
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 | EA Games Darren Griffiths on 1st November at 10:58am We've just heard that Battlefield 3 has become the fastest selling game in EA's history. We won't take ALL the credit, but we're happy to have done our part!
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| Taking The Studio On The Road David Couch on 28th October at 2:13pm We recently worked with NexusH to record a new national campaign for Unipart Car Care Centres. The idea involved recording real employees from Unipart garages across England, Scotland and Wales to promote the fact that whereever you live, you'll alwa...
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| Latest Celebrity Visit Darren Griffiths on 25th October at 3:07pm We had TV presenter and Journalist Magenta Devine in the studio this morning for a spot of voice work and as expected she came in wearing her trademark dark sunglasses.
We were impressed to see her nail three scripts in 15 minutes! What a pro.
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| Why Your Radio Advert Needs More Colour David Couch on 12th October at 10:14am Good radio ads are like really good billboards; they both need a relevant, attention grabbing idea, a single, clear message, and one call to action.
And they both benefit from an effective use of colour and font.
In radio, COLOUR = SOUND. How...
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| Top Tips For Advertising on We7 David Couch on 12th October at 10:09am Last week We7, our favourite personalised radio player, launched a fantastic new-look site. To celebrate, here are four top tips for using an audio element in your campaign.
1. Although We7 is a personalised radio player, it’s not the radio, so ...
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| Why RIGHT NOW Is So Important David Couch on 12th October at 10:06am What are weekday mornings like in your household? Are they different to weekends? I bet they are; in fact although you and I have (probably) not met each other, I would argue that are we are MORE similar to each other on a weekday morning, than you ...
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| Sony Pictures David Couch on 29th September at 12:43pm
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 | B&Q Jordan Thomas on 29th September at 10:43am
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| B&Q in the bag Darren Griffiths on 28th September at 3:31pm We're really pleased to be working with B&Q on their new building catalogue launch. We had some fun adding numerous tool sound effects to their well-known B&Q music to give it a more masculine touch. Add a cockney geezer and bang you’ve got a great r...
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 | Rosetta Stone Darren Griffiths on 28th September at 3:08pm
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 | Random House Darren Griffiths on 28th September at 3:01pm
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 | Lionsgate Darren Griffiths on 28th September at 2:54pm
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| Cinephonix meets Maple Street Studios Darren Griffiths on 27th September at 3:10pm Our Managing Director David Couch took some time out of his busy schedule to talk radio advertising with one of our favorite music publishing companies Cinephonix. It must have been a difficult afternoon for David talking about what he does best over...
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| Jaguar's new voice Darren Griffiths on 19th September at 3:04pm We've been working hard this year launching our very own voice agency - and it couldn't be going any better! Our roster is growing fast and so far, have been working for some big brands; including Easy Jet, Alfa Romeo & The Sunday Sport to name but a...
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| Feel The Burn Baby! David Couch on 15th September at 11:31am Not many sessions in our studios leave us feeling as exhausted as this!
How does he get all the girls?
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| Sneaky peek into Radio Festival 2011 Darren Griffiths on 14th September at 10:36am In this edition of RadioTalk, recorded at Maple Street Studios, Trevor Dann speaks to the Chair of this year’s Radio Festival, John Myers. They discuss today’s launch of the full Festival programme, the stellar line-up of speakers and some particular...
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| Sony Pictures Darren Griffiths on 12th September at 12:38pm
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| 30 Minutes or Less Darren Griffiths on 12th September at 12:30pm We've produced plenty of audio trailers for Sony Pictures now and the latest is for 30 Minutes or less which is released at cinemas nationwide on Sept 16th.
Sounds like a fun flick! Check out the trailer below.
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| House of Reeves Jordan Thomas on 16th August at 5:27pm One of the worst affected businesses by the riots in London was the family-run furniture retailer The House of Reeves in Croydon. They've been trading for the past 140 years and last week, you would have seen their venerable old building on fire on y...
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| Please Help With The Famine In Africa Darren Griffiths on 16th August at 2:51pm With recent events in the UK, a famine in Africa might not be top your priority list, but with over 12 million people starving we really hope you can help.
We’re currently working with VO East Africa on a radio and social media campaign that is t...
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| Check this oot Jordan Thomas on 5th August at 3:05pm This is a cracking little article from cracked.com - have a read. If you've ever had someone dig their heels in over a URL, this is what the blogging world ...
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| The cans are bleeding!!! Jordan Thomas on 2nd August at 5:09pm Here's what we do. We record radio campaigns, using weird magical audio ninja wizardry. Anybody who has ever hung around a session at one of our studios will hear plenty of jargon.
You might hear ask asking the VO for a Safety or Insurance Take. O...
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| Benetton. Clever people. Jordan Thomas on 2nd August at 4:37pm Benetton. As far as we're concerned, the clothing label knows what's up. They're ahead of the curve, riding the wave, smoking the dog...no, wait, perhaps not that last one. But they definitely have their marketing strategy in order.
Reason? They'r...
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| A Puma, Footlocker & Deadmau5 collaboration! Darren Griffiths on 2nd August at 3:11pm This week we put on our dancing shoes and raised our hands high in the air to work with PUMA trainers, FOOTLOCKER store and the mighty DEADMAU5 DJ for a great Spotify campaign.
We also used one of our new Maple Street voices who did a fab job.
...
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 | Puma Darren Griffiths on 2nd August at 3:00pm
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| Joke's on you! Jordan Thomas on 1st August at 1:17pm "Global Radio sales team duped" is a headline guaranteed to raise eyebrows. But we have to admit, this is pretty funny.
You got punked, guys. We love you anyway though.
Check it out
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| Media Guardian to give up the ghost? Jordan Thomas on 1st August at 9:47am Media Guardian is the Guardian's media section. Obviously. For years, it's done a cracking job of documenting the moves within the media. Sometimes the tone has been a little arch (never let it be said that journalists lack schadenfreude) but mostly,...
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| Just to get a rep Jordan Thomas on 26th July at 1:12pm Wired's UK editor David Rowan knows a thing or two about online reputation. And with the number of social networks available nudging the ten squintillion mark as of this afternoon, working out how to keep your name (and the name of your business) cle...
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| Radio Baghdad/Bangalore/Bapetikosweti. Now on your phone. Jordan Thomas on 26th July at 10:34am This is a genuinely clever idea from the guys at Emirates.
Radio stations from other countries can often make addictive listening (whatever language they're in) and nothing will help you get the flavour of a place quicker than listening to the lo...
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| Get schooled. Jordan Thomas on 25th July at 3:22pm At MSS, we're really interested (and you'll have to forgive us if this sounds horribly pretentious) in the ways in which social media impacts on radio. Just like a good radio show, social media is immediate. It's right there. It's instantly accessibl...
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| The power of sound Jordan Thomas on 25th July at 12:38pm We really like this. This gentleman has his head screwed on straight. Brands seem to underestimate sound as a hugely powerful marketing tool. If you've taken it up already then you're way, way ahead of the curve, but if not, it's something you should...
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| The tao of Twitter Jordan Thomas on 25th July at 12:04pm Radio stations are still working out the subtleties of Twitter. This is a big, scary jungle with its own rules, and even the smallest misstep can lose you a truckload of followers - as these guys found out.
Have a read of
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| Malibu on a Monday Darren Griffiths on 18th July at 1:11pm We don’t really want to think about alcohol on a Monday after the weekend we just had but we just produced a cool Malibu Spotify campaign where users can add their favorite tracks to a Malibu Spotify playlist.
It shows just how creative you can b...
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| Jimmy Choo shoes for men!?! Darren Griffiths on 18th July at 12:46pm Yes you read that correctly. We were just as surprised as you are that Jimmy Choo, the massive women’s shoe designer, has launched a men’s shoe collection.
Mr Porter used us to create a very suave sounding Spotify commercial to promote the fact yo...
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| Go Wild with Pepsi Max Darren Griffiths on 18th July at 12:19pm Adrenalin junkies will appreciate Pepsi's current competition with Pepsi Max where you can win top thrill seeking experiences. We went all manly while producing their Spotify advertising campaign. Have a listen.
GRRRRRRRR. Thirsty stuff!
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 | Mr Porter Darren Griffiths on 18th July at 12:17pm
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 | Malibu Darren Griffiths on 18th July at 12:17pm
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 | Pepsi Darren Griffiths on 18th July at 12:15pm
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| Our Office Is Now A Theatre David Couch on 14th July at 2:39pm It's not often you can accuse us of being cultured, but last night we sprinkled a bit of West End magic into our offices with a private performance of JOHN PEEL'S SHED.
With lots of food and lots and lots of booze it was a fun night for us and th...
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| The Most Sexist Advert Ever? David Couch on 14th July at 11:01am Wow, is this TV advert for Goodyear, the most sexist advert ever made?
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| John Peel's Shed David Couch on 13th July at 10:48am Ledendary Radio 1 DJ John Peel had thousands and thousands of records. Ever wondered where they all went? So did we until we saw this stage show a few weeks ago and loved it so much that tonight we are turning our office into a theatre for a private ...
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| The 2015 Digital Radio Switchover Date - Fact or Fiction? Darren Griffiths on 7th July at 10:08am So what's fact or fiction about this proposed 2015 digital radio switchover date?
Radioworks Chairman Stan Park interviewed the CEO of Digital Radio UK, Ford Ennals at Maple Street Studios to find out the truth and discuss the future of the mediu...
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| Fathers for Comedy Darren Griffiths on 24th June at 10:18am We had a last minute studio booking last night with top comedian Terry Alderton. Over a series of radio interviews he was promoting the Fathers for Comedy: American Dad Comedy Night in conjunction with the release of American Dad: Series 6 on DVD.
...
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| No More COI David Couch on 23rd June at 3:30pm The Cabinet Office has confirmed it will close the COI, following recommendations by former permanent secretary for Government comms Matt Tee
Minister for the Cabinet Office Francis Maude has announced that the COI will be closed by next April in ...
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| Sexual Nature Darren Griffiths on 21st June at 4:27pm Fancy knowing how a Bonobo Chimpanzee, a Manakin Bird and a Dance Fly get jiggy with the ladies. We discovered how while producing a Spotify camapaign for the Natural History Museum's new exibition 'Sexual Nature'. Have a listen.
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| Have Agencies Given Up On Radio? David Couch on 20th June at 4:58pm Today we are ashamed, but not surprised to read that no UK agency has received a nomination in the Radio Lions shortlist at this year's Cannes Lions International Festival of Creativity.
In our experience, too often the path to getting a fantas...
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| The World's Coolest Producer And Me Darren Griffiths on 20th June at 12:35pm As David mentioned earlier we had Comedian and TV personality Mark Dolan in the studios this morning.
No unfortunately this wasnt part of his TV Documentary 'The World's (Something) and Me' as the blog title suggests. He came in to voice a new ad...
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| Balls Of Steel David Couch on 20th June at 10:17am Sniff Sniff. Can you smell something funny? So can we. It's comedian and 'Balls Of Steel' host Marc Dolan, downstairs in the studio lending his voice to a fun little campaign.
He doesn't smell by the way, he just oozes humour!!
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| What Big Changes Could Be Happening At BBC Radio 1? David Couch on 17th June at 2:08pm Following the release of the Myers report, find out what could REALLY happening beind the scenes at BBC Radio 1.
Click HERE to listen to views of the man pulling all the strings, BBC 1 C...
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| Life's Sweet Nectar David Couch on 15th June at 2:06pm Senior Producer Jordan bows to the God Of Caffeine. A little bit addicted JT?
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| Celebrity Gossip David Couch on 9th June at 10:15am What can we say; like the fans of celebrity we are, we always enjoy it when the richer and more famous ones amongst us grace our studios. More importantly, associating your brand with the right person can add amazing value to the impact of the campig...
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| Geoff Lloyd Compares Our Studios To A Crack Den David Couch on 8th June at 6:22pm Why does Absolute Radio's Geoff Lloyd compare our studios to a crack den? Find out in the latest podcast from The Radio Academy.
Click HERE to listen
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| Maple Street Studios Chosen By The Radio Academy David Couch on 8th June at 4:27pm We’re dead chuffed with this one! The Radio Academy has picked us as their new home for recording their hugely respected RadioTalk podcasts, produced by Heather Davies. Hosted by BBC legend Trevor Dann, we’re looking forward to welcoming some of the ...
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| Digital Radio UK Appoints Maple Street Studios David Couch on 8th June at 4:20pm Unless you flew in this morning (and even then you probably heard it in a taxi) you can’t miss our latest national campaign for Digital Radio UK. Written and produced by us and starring musical legend Lulu; in a deal brokered by us; this campaign is...
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 | Digital Radio UK Jordan Thomas on 8th June at 1:24pm
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 | RSBP Jordan Thomas on 31st May at 12:02pm
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 | Amazon.de Jordan Thomas on 31st May at 12:00pm
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| Flaming...May Jordan Thomas on 31st May at 11:58am Well, we have been busy over the last few weeks! Below are a few of the things we've been working very hard on recently (maybe you've heard one or two on air!? Apart from the German Amazon commercial... unless you've been on holiday)
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| Your Sense of Adventure David Couch on 20th May at 4:15pm We've just completed this campaign for Jeep and are hoping to help people rediscover their inner sense of adventure!
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 | Jeep David Couch on 20th May at 4:13pm
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| Sunday Sport Relaunch David Couch on 10th May at 10:02am We've just produced the campaign for the relaunch of the new Sunday Sport. Sadly there were no naked women or drunk footballers at the recording session!
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 | Sunday Sport David Couch on 10th May at 10:00am
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| New Head Writer!! David Couch on 10th May at 9:53am Clients. You don't know how lucky you are. We are very happy to welcome Chris Hitchcock to our creative team. Chris has been writing great copy for so long that when he started the world was black and white. Past work credits include Capital Radio a...
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 | Southern Trains Jordan Thomas on 10th May at 9:50am
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 | HMS Belfast Jordan Thomas on 26th April at 10:12am Kids! It's a battleship!!
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 | Harper-Collins Jordan Thomas on 26th April at 10:08am See? Classical music needn't be for people who wear tweed...
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 | Easyjet Jordan Thomas on 26th April at 10:04am Visit Amsterdam! Go on, you know you want to
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| 3 day week Jordan Thomas on 26th April at 10:01am Isn't it short? It's like Christmas, just warmer...
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 | Sony Jordan Thomas on 14th April at 2:48pm
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| Amazon Darren Griffiths on 6th April at 11:42am
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 | Smirnoff Darren Griffiths on 6th April at 11:41am
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 | Nissan Darren Griffiths on 6th April at 11:40am
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| New testimonial, Tim from Spotify Jordan Thomas on 30th March at 4:50pm Yup, Tim off of Spotify has said nice things about us. Go check it out on the testimonials page
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| Amazon.de Jordan Thomas on 29th March at 12:50pm We've been called upon to do a spot of recruitment advertising for Amazon in Germany (hence the German domain code!)
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| Our Rob Boffard's New Album Jordan Thomas on 28th March at 4:36pm Our Emergency Man, Rob "One" Boffard, has just finished his new album. It's called 'African'. You should REALLY check it out. In Rob's words - it's "Fresh"
http://robone.bandcamp.com/album/african
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| New testimonial from the lovely Jessica Trebble Jordan Thomas on 24th March at 2:23pm The Maple Street team would like to thank the lovely Jessica Trebble at Focus Integrated for writing nice things about us.
Jess, we love you too.
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| Our brand-spanking new website Jordan Thomas on 23rd March at 3:51pm You might have seen this already but if not, we have a new website! In technical terms I think it’s V3.0.
On here, we’ll be able to keep you up to date with what’s going on at Maple Street; who we’ve had in the studio lending their voices to a cam...
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| Spotify Jordan Thomas on 23rd March at 3:49pm The big news this year so far for us is that we’ve been writing and producing one hell of a lot of audio for Spotify. “That’s nice,” you say, “What’s it got to do with me?” Well, dear reader, it has a lot to do with you. Read on…
A bit of history...
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 | The Football League David Couch on 21st March at 1:23pm
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| Gooooooooaaaallllllll David Couch on 21st March at 1:22pm We've won a new national client. Here is the first campaign
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 | Alfa Romeo Darren Griffiths on 18th March at 4:31pm
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| Chris Tarrant Spills All! Darren Griffiths on 17th March at 12:21pm Broadcasting legend Chris Tarrant came to Maple Street Studios for an exclusive interview with Stan Park, Chairman of Radioworks. Click on the link to listen to the first part here and watch this space for part 2.
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| Alfa Romeo Darren Griffiths on 17th March at 10:06am Another nice Spotify commercial in the bag. This time for Alfa Romeo's Mito Sprint. Check it out.
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| I'm Loving it! David Couch on 14th March at 2:53pm We've just recorded this new camapign for McDonalds. Thanks Ronald
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 | McDonalds David Couch on 14th March at 2:51pm
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| McJob Jordan Thomas on 8th March at 3:54pm Looks like Maple St is about to get it's first McJob
More very soon!
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| NCP Car Parks Jordan Thomas on 28th February at 2:47pm The NCP Car Parks campaign started today, on Absolute London.
Why are we talking about this?
Well, this is the first time NCP have used radio to advertise their parking rates!
Have a listen to the commercial below (which also has an 'afte...
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 | Fostering Solutions Jordan Thomas on 28th February at 2:35pm
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 | Faber + Faber Jordan Thomas on 28th February at 2:34pm
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 | NCP Car Parks Jordan Thomas on 28th February at 2:33pm
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| Celebrity Alert!! Darren Griffiths on 23rd February at 3:39pm We have a top TV and Radio celebrity in the studio tonight for one of Stan Parks podcast interviews. We'll let you know who soon. Watch this space!
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| Foster Caring Darren Griffiths on 18th February at 4:14pm Here's a nice ad we made for Fostering Solutions this week. Have a listen. Anyone can become a foster carer.
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| NRAS Recording Jordan Thomas on 18th February at 2:39pm Over the last few weeks, we have been working on a spot of podcast production for the National Rheumatoid Arthritis Association. They've been using our studio to shoot a spot of video too, which will be displayed on the web shortly!
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 | AMF Bowling! Jordan Thomas on 15th February at 1:43pm AMF Bowling!
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 | Veolia Water Jordan Thomas on 15th February at 1:40pm
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 | Suzuki Jordan Thomas on 15th February at 1:38pm
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| Hairy? Jordan Thomas on 15th February at 1:34pm We might be having some hairy happenings at Maple St soon.
Be warned.
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 | Parexcel Jordan Thomas on 3rd February at 1:58pm
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| Parexcel multiple languages... Jordan Thomas on 3rd February at 1:49pm One seriously heavy session that seemed to take us on a tour round Europe! Six commercials produced in Spanish, German and French!
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 | 118 018 - The Soldier's Charity Jordan Thomas on 1st February at 3:44pm
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| 118 018 - The Soldier's Charity Jordan Thomas on 1st February at 3:42pm A quick update to tell you about a spot of work we did recently for 118 018, which donates money to The Soldier's Charity, every time you call!
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| It's All Chinese To Us David Couch on 18th January at 2:15pm We've just recorded two commercials, one in Cantonese the other in Mardarin. Both Chinese languages, but very different sounding.
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| Richard gets some column inches... Jordan Thomas on 17th January at 9:24am ...for his new Wils'n'Kate comic!
Wills'n'KateComic
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 | Landrover Jordan Thomas on 14th January at 3:52pm Another Landrover commercial is due to start Monday on stations all over the UK!
Why buy a car...
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| The Big Three Oh David Couch on 14th January at 11:18am Maple Street Studios senior producer Darren turns 30 and celebrates by turning his ears green.
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 | 20th Century Fox David Couch on 22nd December at 3:51pm
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| Love And Other Drugs David Couch on 22nd December at 3:33pm Today we recorded a campaign in 5 languages for 20th Century Fox. The campaign was for 'Love and Other Drugs' and it is running on Spotify in Sweden, Finland, Spain, Norway and the UK.
Here is the English one for your listening pleasure.
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| wine... Jordan Thomas on 16th December at 4:19pm Send WINE! I'm going to start praying to Bacchus
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| New Website Content David Couch on 15th December at 4:36pm We've made some significant improvments to our website, mostly introducing lots of lovely audio for your aural pleasure. Enjoy........
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| Lovely New Window Sign David Couch on 15th December at 3:51pm Check out our sexy new sign!
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| Making Ads for Xbox David Couch on 15th December at 12:36pm We've now made two campaigns for the new Xbox Kinnect, but still no free machine. Perhaps it got lost in the post Microsoft?
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| Mica Paris in the studio! Darren Griffiths on 15th December at 11:52am UK soul sensation Mica Paris was in the studio this morning to promote The Hunger Project's 'World Hunger Day Gala Concert'. No diva demands, just a down to earth warm cup of coffee. She's welcome back anytime.
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| Freezing! Jordan Thomas on 9th December at 11:34am Blimey it's cold this morning . . . .
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| Food On Air Jordan Thomas on 7th December at 12:08pm Just had the lovely Marks and Spencer crew in our studios this morning making the final 'Food on Air' for 2010.
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| Making Microsoft Happy Darren Griffiths on 7th December at 10:21am We've been working on a number of ideas for Microsoft and all things going well, we'll get clearance on some some adverts for Xbox and Windows 7 today! Fingers crossed.
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 | Mailboxes Etc David Couch on 7th December at 10:13am This campaign is currently running on Magic in London. It marks a considerable departure from the style of their advertising in the past.
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| MSS Wins Worldwide Production Job David Couch on 6th December at 3:16pm We're working with one of our favourite agencies, Pure Media to produce a radio campaign in multiple languages for a campaign running around the world. The first part of the campaign just began in South Africia. The international planning and buying ...
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 | Clipper Tea David Couch on 6th December at 3:09pm
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 | The Trainline David Couch on 6th December at 3:08pm
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 | Oxfam Jordan Thomas on 6th December at 3:08pm
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 | Garmin David Couch on 6th December at 3:07pm
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 | Jersey Tourism Jordan Thomas on 6th December at 3:06pm
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 | Barcardi Jordan Thomas on 6th December at 3:05pm
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 | University of Abertay David Couch on 6th December at 3:04pm
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 | Dulux David Couch on 6th December at 3:01pm
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 | MI5 Punjab David Couch on 6th December at 2:57pm
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 | Premier League Cantonese David Couch on 6th December at 2:56pm
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| MI5 Urdu David Couch on 6th December at 2:56pm
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 | Environmental Agency Wales David Couch on 6th December at 2:55pm
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 | Quintiles Italian David Couch on 6th December at 2:54pm
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 | Renovo German David Couch on 6th December at 2:53pm
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| Renovo David Couch on 6th December at 2:53pm
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| Renovo French David Couch on 6th December at 2:51pm
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 | Bentall Centre David Couch on 6th December at 2:34pm
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| Ford Advert For Spotify David Couch on 6th December at 2:02pm Music and driving fit perfectly together as does music and adverts for driving. Throw in a bit of humour and you have a lovely campaign that we wrote and produced for the Ford Kuga.
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 | Ford Motors David Couch on 6th December at 1:59pm
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| Landrover Jordan Thomas on 30th November at 10:03pm
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 | Vue Cinemas Jordan Thomas on 30th November at 10:03pm
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 | Hollywood Bowl Jordan Thomas on 30th November at 10:02pm
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 | Fopp Jordan Thomas on 30th November at 10:01pm
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 | Ann Summers Jordan Thomas on 30th November at 10:00pm
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| Jim Rosenthal Jordan Thomas on 1st September at 3:46pm ...has just been in the studio and I must say what a top bloke he was!!
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| New Word Man Jordan Thomas on 9th July at 12:14pm No, we haven't employed an 80's rap star.
We have a new writer. His name is Richard Johnson. Before joining us he created campaigns for big brands such as Nationwide Building Society (which Leagas Delaney turned into a even more famous TV campaig...
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| The Wider World Of Audio Production and Radio Advertising Jordan Thomas on 9th July at 12:13pm Staying on the theme of 'taking commercials on holiday', I would like to share a few small translation 'accidents' with you.
Translations are always fun. What can seem fairly innocent in one language takes on a whole new, slightly sinister person...
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| So... Jordan Thomas on 2nd June at 11:16am Good bank holiday?!
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| New Staff Jordan Thomas on 22nd April at 11:49am Maple Street Studios welcomes David Couch, former GCap Media Group Creative Director, to the role of Managing Director at Maple Street Studios.
“This is a really exciting time to return to the industry,” said David, who recently returned from two...
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| Spotify Creative Jordan Thomas on 22nd April at 11:36am This is going to sound like a little bit of a rant… and to all intents and purposes, it is. Having recently delved into the domain of Spotify to find some very random pieces of music while ploughing through a mountain of paperwork, it is a serious ir...
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| Summer is here (or will be soon) Jordan Thomas on 22nd April at 11:30am Summer is here (or will be soon)
As much as I am happy that we’re now able to go wandering round the streets of London sans coat (without the danger of dying of frostbite), it does beg the question of the need to start thinking about creative for ...
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| RIP Malcom Mclaren Jordan Thomas on 9th April at 10:40am Many of you will have heard that Malcom Mclaren passed away yesterday after a battle with cancer. Our thoughts go out to his son, Joe Corré.
Malcom Mclaren - 1946-2010
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| Spring is sprung Jordan Thomas on 24th March at 2:50pm The grass is riz
I wonder where the birdies iz
the little birdz is on the wing
that's absurd
The little wing iz on the bird
- Spike Milligan
Happy spring.
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| oooh awards... Jordan Thomas on 8th March at 4:12pm Looks like MSS has been nominated for not one but two commercials! More information to follow soon!
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| Goodbye and goodnight 6Music...? Jordan Thomas on 4th March at 10:50am After months of speculation, it looks as if the axe has finally been swung on 6 Music. Also to go is The Asian Network plus a host of other services.
This will come as a major blow to independent radio production houses everywhere who worked on s...
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| RACC Complaints Jordan Thomas on 3rd March at 11:53am Just the one this time. However, this is a good example of how careful you have to be when advertising for government bodies, in this case a Business Support Advice service from the Welsh Assembly...
http://www.asa.o...
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| Interesting people in the studio again... Jordan Thomas on 26th February at 1:04pm This gentleman came along the other night to guest on the Today Is Boring show - Hamish McAlpine.
You can find out more about him using this interesting article that was found by Adam Carr on The Guardian's website:
http://www.guardian.co.uk/fi...
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| Red Bones by Ann Cleeves Jordan Thomas on 25th February at 4:56pm Paul has been working on more sinister murder paperbacks again (he always seems to get those jobs), this time in the form of Red Bones by Anne Cleves.
Out now in all good bookshops (but probably not Borders by now).
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| White Horse Brewery Jordan Thomas on 25th February at 4:56pm Of course, we’ve always got one ear on the radio here at MSS (it keeps our ears warm) and whilst listening to Jack FM the other day, we heard this little beauty.
It made the whole office laugh, so much so that we decided to include it in this new...
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| Old Spice Jordan Thomas on 25th February at 4:54pm Old Spice has just aired the commercial we made for them back at the start of the year and it’s really great to see them back on the airwaves after a long absence.
We did ask them if they’d be bringing back ‘Wild Lion’ fragrance too but they didn...
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| Sick of Winter Jordan Thomas on 18th February at 3:44pm This might sound like a whinge... and it is.
Oooh... the Cranberries have just come on the radio! That makes it better
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| lack of coffee and lack of sleep Jordan Thomas on 17th February at 9:28am Loads of early studio sessions makes Jordan a sleepy boy...and yesterday the coffee ran out. Send Help.
On the plus side, it's stopped raining!
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| Today Is Boring Jordan Thomas on 28th January at 12:10pm Not really. Quite interesting actually. The Today Is Boring crowd brought a very interesting guest into the studio last night...
http://www.dailymail.co.uk/news/article-1169772/My-film-horrific-15-director-tells-censors-pushed-18.html
The recorde...
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| Mrs Marple! Darren Griffiths on 25th January at 11:14am Been pretty much looking after every other campaign recently while Jordan has been deprived of daylight working on the M&S project. It’s been quiet upstairs in the office without the sound of Jordan beating his computer keyboard, come back Mrs Marple...
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| And Breathe Jordan Thomas on 25th January at 9:32am Hello readers, been a while since I've had the time to write an entry here. I Have been sitting in the studio working very hard on an interesting project for M&S! Lots of editing, lots of creating… and the occasional producer’s block. Nevermind, the ...
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| Maple Street News David Couch on 17th December at 3:29pm We’ve had an interesting few months here at Maple Street Studios with a range of projects on the go including radio commercials for Old Spice, Suzuki , Blackthorn Cider, Landrover and New Look. We produced commentary for a new computer game and hoste...
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| When Things Go Wrong David Couch on 17th December at 3:29pm Have a listen to some great radio bloopers from Brian Johnstone and Jonathon Agnew, Louise Minchin, Roddy Forsyth and Charlotte Green.
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| Quiz Night Darren Griffiths on 9th December at 2:52pm Found this picture from our quiz night. RadioWorks Joe Daniels getting one right!
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| Darren's Ramblings Darren Griffiths on 8th December at 3:36pm I will be updating this shortly. I am very busy at the moment.
Honest guv
Darren.
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| Jordan's First MSS Blog Post Thing Jordan Thomas on 3rd December at 4:00pm Hello,
Been tasked to do this by Mr. Howarth as he wanted me to do something to show some fervent activity on the MSS website (well, he wouldn't want all his hard work to be for naught). So here I am.
In summary:
1. Golly's beard makes him lo...
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