Home » What's New At Maple Street Studios
What's New At Maple Street Studios
 | A busy start to 2013 Louise Mulroy on 19th February at 3:29pm Hey all,
Sorry it’s been so long! We’ve had a busy start to the year at Maple Street, with lots of new faces joining the team, and all of us new faces have been super busy creating some brilliant new campaigns for our clients.
Not only have we...
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 | Sounding in the New Year Chris Hitchcock on 16th January at 5:02pm Hello! It’s been a while and we thought we should give you a quick update.
There have been a lot of changes at Maple Street Studios recently; we’ve said some goodbyes but we’ve said some hello’s too and welcomed some new faces to the team – you’l...
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| propermusic podcast no50 Anniversary Special State of the Union Diana Jones Seth Lakeman Pokey LaFarge Louise Mulroy on 28th August at 12:09pm Episode 50 of Propermusic.com’s weekly series of podcasts, produced and hosted by award-winning broadcaster Trevor Dann, is available now.
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| propermusic podcast no49 Luke Ritchie Louise Mulroy on 21st August at 9:46am Award-winning presenter and ex-Radio Academy man Trevor Dann was in our studios again to record yet another propermusic.com podcast.
Listen to singer-songwriter Luke Ritchie in session and conversation with...
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 | New Copywriter Needed Ben Jones on 15th August at 11:05am We’re looking for an ambitious mid-level copywriter with decent experience and big ideas to join our rapidly growing agency.
You will only be considered if:
You have an impressive show-reel full of audio campaigns.
You have lots of client-f...
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| propermusic podcast no48 Karine Polwart Louise Mulroy on 13th August at 3:52pm Episode 48 of Propermusic.com’s weekly series of podcasts, produced and hosted by award-winning broadcaster Trevor Dann, is available now for free streaming and download through
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 | On Clean Audio Sara Hashem on 9th August at 11:42am At Maple Street, we're in the movies quite often.
That is to say, we make a lot of commercials for movies - usually airing on Spotify. It's a part of the business we get a real kick out. Movie trailers are fun to make, fun to listen to and allow ...
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| Stars in our Studios Ian Hunter Richard Briers Louise Mulroy on 3rd August at 1:20pm Every once in a while, the world is graced by a musician who is genuinely all about the music. Ian Hunter of Mott the Hoople fame is one such man.
Ex Radio Academy chief executive Trevor Dann invited Ian to our studios to be interviewed as part o...
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| Spotify Knows Where You Live Ben Jones on 3rd August at 12:50pm In 2002 I watched the film Minority Report and afterwards my main discussion point was not the film (3 out of 5 stars) but how advertising of the future was presented. Everywhere, and I mean everywhere Tom Cruise went, he was served adverts that were...
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| The Power Of Audio Branding Ben Jones on 2nd August at 3:05pm Lars Deutsch knows his stuff. The German composer is most famous for his music work, but before he got into that, his main gig was doing what Maple Street Studios does, crafting sound for commercials. When he speaks about audio, people tend to listen...
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| What If Song Titles Had To be Truthful Sara Hashem on 30th July at 4:12pm If you've ever made a radio ad, you'll know that they have to be checked out by the RACC to make sure they aren't rude or dubious.
The RACC (The Radio Advertising Clearance Centre) are, when you come down to brass tacks, the "Terms and conditions...
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| propermusic podcast no46 Ian Hunter Louise Mulroy on 30th July at 12:57pm Seventies British rock legend Ian Hunter joined Maple Street botherer (the pleasant kind of course!) and Radio Academy legend, Trevor Dann for another edition of the propermusic.com podcast.
The two talk I...
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| propermusic podcast no45 Mark Hagen of Radia 2 James Hodder of Resonance FM and Simon Holland of Propaganda Louise Mulroy on 24th July at 10:40am Trevor Dann was back in our studios again (naturally) to record yet another episode of the propermusic.com podcast!
In a
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 | Savages Sara Hashem on 18th July at 10:20am Oliver Stone. Not exactly the worst filmmaker in the business. So when he - or at least, his people, to use the Hollywood vernacular - asked us to make them a Spotify campaign for his new film Savages, we jumped at the chance.
Have a listen!
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| Absolut Vodka Sara Hashem on 16th July at 2:36pm Most music you hear on radio commercials (or any commercials) is what is known as library music: specially-composed songs which producers can draw on for an ad. They're specially designed for shortened ad lengths, and it's much more cost-effective fo...
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| Carlisle Racecourse Sara Hashem on 16th July at 2:34pm It's not often we get called upon to impersonate old-school British popstars, even in our most freewheeling moments. However, that's exactly what the guys at Carlisle Racecourse wanted, when they lined up Madness to play at an event.
OK, so we cou...
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| propermusic podcast no44 Kathryn Roberts and Sean Lakeman Louise Mulroy on 16th July at 11:21am Trevor Dann was back in the studio again last week to interview Kathryn Roberts & Sean Lakeman.
Live from their Dartmoor studio, the duo play tracks from their new album Hidden People and talk to Trevor about what they’ve been up to for the past f...
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| propermusic.com Podcast #43 Louise Mulroy on 9th July at 12:16pm
It wouldn't be a week without Maple Street frequenter (and award-winning broadcaster) Trevor Dann dropping by the studios to record his
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| British Airways Invade Your Street Sara Hashem on 5th July at 3:12pm This isn't radio, but we wanted to blog about it anyway.
British Airways have just released their new ads, encouraging people not to fly during the Olympics. But that ain't the rub. No Sir. The really clever thing is what happens when you ...
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| Planet Rock Chief Explodes Sara Hashem on 3rd July at 12:34pm Woah. Double woah.
It's not often that radio station heads break cover and emerge from behind the thicket of corporate press releases to actually express a human emotion. We've just come across a rare exception - and it's a doozy.
Planet Rock r...
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| Quiz Night Fun Ben Jones on 2nd July at 4:24pm We love a good brain teaser while also drinking a few brain erasers, so we're thrilled that our sister agency RadioWorks has started running their own quiz nights.
June's round was co-hosted by Spotify, those crazy music-loving mongrels who added...
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| propermusic podcast no42 Sam Lee and band Ground Of Its Own Louise Mulroy on 2nd July at 11:02am Trevor Dann was in again, as he is every week, to record the latest installment in the propermusic.com podcast.
Live in the studio, Sam Lee and three of his band play tr...
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| Are Celebrity Voiced Campaigns Worth It Ben Jones on 27th June at 4:51pm We love working with famous people, we have a wall covered in signatures from all the celebrity-voiced campaigns we’ve created, so you may think it strange for me to pose the question, DOES THE CELEB STRATEGY WORK?
The theory is if you recognize t...
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| The Power Of The Voice Sara Hashem on 26th June at 4:04pm We don't want to weigh in on the debate about women in sports, and the glass ceilings they have to break through. If we get into that, then no matter what our opinion is, we'll be fending off attacks for weeks.
What we do want to do is commend Nik...
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| Behind the Microphone June 2012 Ben Jones on 26th June at 11:29am Unless you have been living under a rock for the past week, you’ll have heard about international charity WaterAid’s “The Big Dig Appeal”. The campaign seeks to bring fresh water to 118,000 people in Malawi, with a little help from the dozens of comm...
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| Global Buys GMG But At What Cost Sara Hashem on 25th June at 3:07pm Well, that certainly starts the week with a bang.
GMG Radio has just been sold to Global for a price tag of between £50 and £70 million (sources seem to vary). Either way, the general consensus is that Ashley Tabor and company have scored t...
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| propermusic podcast no41 Sonny Landreth Louise Mulroy on 25th June at 12:03pm Our humble studios are slowly growing into a grass-roots rock hall of fame. With the help of Trevor Dann and his propermusic.com podcast of course.
This week, Louisiana guitar legend Sonny Landreth talks to Trevor...
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 | The Games James Richardson on 21st June at 3:16pm Yes, those ones.
The ones which the nation is holding in awe and anticipation of travel chaos in equal measure.
Anyway, we're not here to talk about THAT - we're here to talk about what you can and can't say in your radio commercials during t...
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| propermusic podcast no40 Amanda Jones of Real World label and Paula Henderson programme manager of Womad Louise Mulroy on 18th June at 10:25am Ex-BBC Production guru and Radio Academy legend Trevor Dann was in our speech booth again this week hosting episode 40 of Propermusic.com’s weekly podcast.
The guests this week were "Real World" label mana...
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| One For The Boys Ben Jones on 15th June at 11:35am On Tuesday the lovely Rachel Stevens popped in for a spot of voice over work. We can confirm that she still has 'it'.
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| propermusic podcast no39 Fay Hield and Hurricaine Party Louise Mulroy on 11th June at 11:06am We had Trevor Dann in for yet another recording of Propermusic's fabulous weekly podcast.
Episode 39 of Propermusic.com’s weekly series of podcasts is available now for free streaming and download through ...
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| proper music podcast 38 Tim Edey and Brendan Power Louise Mulroy on 7th June at 1:34pm Trevor Dann of Propermusic.com popped in again the other day to record another Podcast.
On this week’s pod, award-winning duo Tim Edey & Brendan Power join Trevor to discuss their musical partnership and influences. Tim & Brendan play tracks fro...
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Bold As Brass Sara Hashem on 7th June at 1:18pm Hilary Devey,off Dragons' Den, is a rather impressive person. She swung by our studios to record a commercial for her new book, Bold As Brass. She voiced the ad herself because...well, because it's Hilary Devey. There's nobody quite like her!
Wise...
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 | 888 Sport Sara Hashem on 7th June at 1:17pm We've already blogged about Ian Wright's visit to our studio - now, here's the man himself, in a fun ad for 888 Sport.
Out of interest, you know that chant at the beginning? Know how you get it?
Our entire office does.
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 | Cigirex Sara Hashem on 7th June at 1:15pm We really, really like this ad, and we think you will too.
For starters, Mike Smith. Our man Mike has the most extraordinary voice; hearing it is like drowning in whiskey. Secondly, the script: simple, unhurried, calm. It never requires any sounds...
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 | Cumberland Building Society Sara Hashem on 7th June at 1:14pm Never work with animals or children? Pah. We know some fantastic young voiceovers, and two of them came together to deliver a fantastic campaign for the Cumberland Building Society.
However, we'd prefer it if you didn't bring your pet donkey into ...
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 | eFax Sara Hashem on 7th June at 1:13pm If you ever find yourself lost on the Norfolk Broads, looking desperately for a fax machine...well, we'd submit that something has gone terribly wrong in your life.
Fortunately, you're a smart cookie, so you'll be using eFax. And listening to the ...
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 | Slimming World Sara Hashem on 7th June at 1:08pm A radio ad for the American market was a first for us. Here's to many more! Our voiceovers did a splendid job with this Slimming World campaign.
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 | Men In Black 3 Sara Hashem on 7th June at 1:06pm Tommy Lee Jones. Will Smith. Josh Brolin. In some seriously sharp suits.
Sadly, they missed their flights from LA to come record, so we're not speaking to them anymore. Fortunately, the legend that is Donovan Corneetz stepped into the breach.
...
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 | Tradessupermarket Sara Hashem on 7th June at 1:05pm Sometimes, things in our studios break. Not often, but they do. It comes with working in rooms made of metal, wood, concrete and lots and lots of cable.
Of course, the day super-builder Tommy Walsh came round, everything was working 100% and nothi...
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 | Southern Trains Sara Hashem on 7th June at 12:56pm Southern Trains had a massive campaign, based around the rather cool idea of travel habits.
Gav Molloy did the voice for this one, the radio section of their campaign. You might have seen the TV and cinema ads for this campaign - that's him on the...
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 | Southern Comfort Sara Hashem on 7th June at 12:53pm The guys at Southern Comfort are holding some excellent Beach Break parties. After hooking us up with some excellent music, they let us make up an ad for Spotify with the ever reliable Donovan Corneetz...
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| Sanjeev Bhaskar at MSS Sara Hashem on 6th June at 4:34pm Not often we have an OBE in our studios.
Sanjeev Bhaskar (of The Kumars At No. 42, among rather a lot else) was in our main studio to record something for WaterAid - who, by the way, are an excellent charity and are worth supporting in all cases....
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| We're Making TV Ads Ben Jones on 6th June at 1:14pm We can't say where, why or for whom, but this week we're in a green screen studio in London managing the sound design for a TV project. Booms at the ready chaps...
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| John Simm at MSS Sara Hashem on 30th May at 4:55pm John Simm - he of Life On Mars and Doctor Who - popped into our studio this week to do some recordings.
Genuinely nice guy, and an amazing voice.
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| The Most Complained About Ads of All Time Ben Jones on 30th May at 9:20am If we asked you to guess what adverts provoked the most complaints you might speculate along the lines of sex, violence, swearing, animal cruelty and blasphemy.
Wrong. A Kentucky Fried Chicken TV advert, which aired in 2005 and featured call centr...
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| propermusic podcast no37 Boo Hewerdine and Brooks Williams from State Of The Union Louise Mulroy on 28th May at 3:39pm Award-winning broadcaster Trevor Dann graces our studios weekly, as he pops round to record the Proper Music Podcast. This time, we were treated to live perfor...
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| Lessons Learned While Making 3D Ads Sara Hashem on 25th May at 11:55am We've been doing a lot with 3D sound lately, as we described in a previous blog. Here are a few of the lessons we're learning about it:
1. It's amazing. Done right, it can ...
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| Ian Wright Wright Wright Sara Hashem on 23rd May at 10:23am The man. The legend. Even if you aren't an Arsenal fan, you'll admit that Ian Wright is one of the best to play the game.
And of course, he's managed to develop a rock-solid broadcasting career as well, holding down spots on talkSPORT and Absolute...
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| Sony Award Winner At 90 Sara Hashem on 15th May at 4:47pm A huge well done to all the Sony Award winners.
But we'd like to single out someone rather special.
Betty Smith, age 90. Along with her co-present, Beryl Renwick, 68. Both of BBC Radio Humberside. Both winners in the category for best entertain...
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| Everything Is Possible Ben Jones on 30th April at 3:28pm Other than for regulatory reasons, there is not one product, brand or message that cannot be communicated effectively using radio.
Not one.
In my experience the only constraints are people's predetermined opinions about what is possible. Comm...
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| Trademarked Sara Hashem on 30th April at 10:30am Let’s say you’ve got a brand. You’ve worked hard to build it up. You’ve sat in meetings, you’ve thought your way through the blue sky and taken things out of boxes, you’ve done everything possible to make sure that when your company name is mentione...
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| No Women In Audio Sara Hashem on 24th April at 10:43am Why are studio engineers almost always men? Serious question.
At Maple Street, we pride ourselves on having some excellent engineers and creatives, but they're exclusively men. In the entire time the company has existed, we've only ever had one fe...
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| Our Empire Strikes Back Ben Jones on 19th April at 3:48pm Once upon a time, the words ‘made in Britain’ were branded onto everything from battleships to bed-linen. Even words like ‘Glasgow’ and ‘Birmingham’ were international by-phrases for confidence in quality. But things have changed. The Empire is gone,...
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| A Better Way To Enjoy Music Ben Jones on 19th April at 3:38pm With the exception of cup holders in American cars, the world of science and engineering is obsessed with taking things we’ve already invented, and making them smaller. Obvious examples include computers, microwaves, mobile phones, radios, speakers, ...
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| 3D Radio Ads Ben Jones on 19th April at 3:35pm As you probably know, sound can be made to come from the left or right speaker, which is extremely useful when wanting to create the illusion of space. Combine this with reverb and it’s possible to make some pretty sophisticated effects.
However,...
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| The Computer Science Of Good Writing Sara Hashem on 18th April at 1:27pm We're rather fond of our head writer, Chris. He's a good sort: likes his science, his mid-morning nut snacks and his writing. And as you'll be aware if you've heard anything we've done, he's one hell of a radio copywriter.
Thing is, we reckon we s...
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 | Audio Slam Dunk Sara Hashem on 18th April at 11:11am British Basketball doesn't often get a lot of press compared to its bigger American cousin, but it's very much alive and well - as anyone who's hanging around the UK in the summer will discover.
They asked us to put together an ad for their Standa...
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| A Visit From The Weather Goddess Sara Hashem on 16th April at 3:10pm Our little corner of the world is in drought (although it’s bound to rain during Wimbledon!) so it was a real pleasure to work with the weather goddess herself, Sian Lloyd, to make a campaign about saving water.
Written and directed by creative ...
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| Moshi Mash Up Louise Mulroy on 10th April at 5:34pm Michael Acton Smith, the CEO of Mind Candy – the company behind Moshi Monsters – was recently described as: “a rockstar version of Willy Wonka” by
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| That Maple Street Look Sara Hashem on 10th April at 4:57pm We've previously had Robert Webb in our studios. This afternoon, we had David Mitchell. Photos below as proof - pictured with client.
Our studios are now conclusively part of the Mitchell and Webb look.
He signed our wall, too. Nice bloke.
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| We're Not Making This Up Sara Hashem on 10th April at 9:12am A heartwarming story for a Monday morning - actually make that Tuesday. It feels like a Monday, but this is in fact a four-day week!
Two weeks ago, we put out a call for a male American voice for a client that wanted a very specific style. We foun...
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| Amateur Rockstars Louise Mulroy on 5th April at 12:21pm Car Crime! Automatic Weaponry! Ladies of the Night! Violence!
You think of the ghetto, right? Downtown LA maybe…
I’ll bet you didn’t associate any of these…phenomenae shall we say… with Edinburgh - the ancient castle-crested capital of Scotlan...
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 | Making Earthquakes With Sennheiser Sara Hashem on 2nd April at 1:37pm Labrinth - he of 'Earthquake' (as in, "We can make an earthquake up in here" - and yes, it's got the nastiest bass drop we've heard in ages) has teamed up with Sennheiser to offer some killer prizes.
They asked us put together a campaign for Spoti...
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 | Metro is Now On Your Tablet Sara Hashem on 29th March at 10:04am Metro asked us to put together a Spotify campaign for the new tablet edition of their daily paper.
Here's why we like this ad.
Firstly, the script. It doesn't try to cram too much in.
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| It's Brian Blessed Sara Hashem on 26th March at 4:00pm This will be a very short update, because frankly, it's self-explanatory.
Brian Blessed. At Maple Street Studios.
That is all.
(Pictured, very kindly, with marketing man Max - in white - and producer Rob - in black).
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 | Get Ready For A Club Battle With Smirnoff Sara Hashem on 22nd March at 9:30am See that billboard in the picture at the bottom? That's round the corner from our offices.
Smirnoff have cracking idea on the go: pitting clubs against each other to win the ultimate Smirnoff party (and boy, they do good parties). Different citie...
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| A Thousand Ball Bearings One Table Sara Hashem on 21st March at 4:47pm A thousand ball bearings. One table. One motorised tilt mechanism.
The perfect fusion of sound and vision. And you really will not believe that sound.
Put together by Tommi Grönlund and Petteri Nisunen, a creative duo from Helsinki.
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 | Dare You Enter Sara Hashem on 21st March at 9:23am The picture below (next to the Lionsgate logo) gives you a hint of the kind of movie The Cabin In The Woods is. It is very much not your typical horror movie.
There are a bunch of teens. There is, as you may have guessed, a cabin. Which is located...
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| Fabled Faking Skills Louise Mulroy on 20th March at 5:03pm Fable III - the latest installment from Lionhead Studios (follow them on Twitter ) is a pretty remarkable game for several reasons – the first being that it’s very...
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| Fun with Physics Louise Mulroy on 16th March at 4:52pm During the early 00’s when the marketing departments at EA, Ubisoft, Eidos (and other big game companies) etc were desperately attempting to overturn the ‘nerd’ stigma attached to the ‘interactive entertainment’ (gaming) industry, Valve took a look i...
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 | Absolute Vodka Sara Hashem on 16th March at 2:03pm Since it's Friday, we'd like to give you a cocktail idea.
One part Absolute Vodka, three parts grapefruit juice, pour over ice. Don't forget the grapefruit slice.
Drink while listening to the audio below.
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 | McDonalds Sara Hashem on 16th March at 10:37am Time for some audio goodness! And this one's extra tasty. The guys at McDonalds asked us to put together an ad for their Monopoly Millions giveaway. We had a lot of fun making this, especially the bit where our voiceover Aaron Page had to deliberatel...
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| American Dreaming For MSS Sara Hashem on 15th March at 2:51pm So our CEO, Creative Director and Head Writer just returned from New York. Of course, this allowed them to casually drop into conversation that they were "popping over to New York on business".
Between visiting clients, buying FDNY apparel at Gro...
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| Batman Was Already Taken Louise Mulroy on 14th March at 10:56am Stop the Press! There’s a new caped crusader prowling the streets.
Criminals fear his spiked collar and spikier ‘mutt-merangs’ flashing in the darkness, and are puzzled at his more than fleeting similarity to a certain other superhero.
Behold… ...
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| TalkSport Go All Sport Sara Hashem on 7th March at 4:13pm This just in: TalkSport is to get rid of all non-sports-related content from its output. Try to contain your shock.
To be honest, we were a little surprised that TalkSport had taken so long to do this. Their entire brand is based around sports, so...
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| Buzz Lightyear To The Rescue Sara Hashem on 6th March at 3:36pm It's not often that we get Buzz Lightyear passing through the studio. At least, not during the working week.
But pass through he did, in the form of Javier Fernandez-Peña - one of the best Spanish voiceovers in the business. Javier played the Span...
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| 21 Jump Street Sony Pictures Sara Hashem on 5th March at 2:06pm Channing Tatum is everywhere. He's popping up in everything from The Vow to G.I. Joe Retaliation, which must make him one of the most visible young actors around right now.
He's cementing his reputation with the remake of 21 Jump Street, where he ...
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| Guest Blog by David Brain Sara Hashem on 1st March at 11:55am David Brain from Cleanfeed Media weighs in on exactly how radio is listened to.
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The good folks here at Maple Street Studios have kindly allowed me to write a guest blog for them. ...
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| Game On For MSS Sara Hashem on 29th February at 11:36am We've been having some fun this week getting our voiceovers to do some videogame narration demos, impersonating characters from famous games.
They've done an amazing job, and they've given us some great character reads. We'll share all the audio ...
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| British Public Radio Looks For Funding Sara Hashem on 29th February at 10:11am We've got an interesting idea to liven up your midweek. There's a movement going to get Britain an alternative speech radio station.
It'll be called British Public Radio, and the team behind it, whi...
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 | Lynx Sara Hashem on 27th February at 2:29pm We're rather proud of this one. Lynx asked us to make a series of ads for Spotify to report on The Lynx Effect, which is allegedly causing chaos in cities across the world.
Don't believe us? Check out the ads below!
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| Helen Chamberlain At MSS Sara Hashem on 24th February at 12:42pm Soccer AM fan? You'll be pleased to know that the lovely Helen Chamberlain popped by our studios today, and was very nice to us when we asked if she'd pose in front of our big graffiti wall.
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| How Far Is Too Far Sara Hashem on 23rd February at 10:44am You might have seen the billboards advertising My Big Fat Gypsy Wedding. Tagline: 'Bigger. Fatter. Gypsier'.
The Advertising Standards Authority considered the hundreds of somewhat inevitable complaints, and ruled it OK.
Now, we're not particul...
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| Marcellus Wallis Visits MSS Sara Hashem on 22nd February at 2:26pm Voiceovers don't look like their voices. It's one of the big truths of radio. That ultra-sexy voice you heard on XFM the other day? Look, sorry to break this to you, but Gisele Bundchen she ain't.
Redd Pepper is the exception to the rule. Redd Pep...
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| Our Marketing Exec Is a Honey Ben Jones on 21st February at 11:48am Not just content with being a fine Marketeer in the making, our new exec Max Maclean also makes his own honey. You don't see that skill you see on too many CV's these days.....
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| Hitting The Language Barrier Sara Hashem on 20th February at 2:31pm One of the things we do here at MSS is foreign language voiceovers. And we're not just talking European languages. If you ever have a need for an Urdu read, or a Turkish one, or even one in the obscure dialects of Papua New Guineau, we can do it for ...
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| On Hospital Radio For Thirty Years Sara Hashem on 20th February at 10:53am What's dedication to you?
How do you define persistence? Refusal to quit? What, for you, is the absolute highest point of commitment?
We've got a story for you that both illustrates ours, and which will make you grin from ear to ear. It concern...
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 | Mastercard Sara Hashem on 17th February at 4:21pm Not often we get to mix the vocals of a bonafide pop superstar.
But yesterday, that's exactly what we did. Jessie J and Mastercard had teamed up to offer someone the chance to sing live on stage in Jessie's show, and she was good enough to drop us...
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| Proper Music Podcast with Music and Photos Sara Hashem on 16th February at 12:40pm It's been an unusually busy morning here at MSS - and not just because we have the builders in.
Alongside the Radiotalk podcast, we've also had our regular Proper Music Podcast! This time with Oli Brown. Photos below.
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| Nick Ferrari and Alan Brazil at MSS Sara Hashem on 16th February at 11:57am The Radio Academy's regular RadioTalk podcast (which we record in our studios) often has some big-name faces - today was no exception. However, we're not quite used to hearing him on air in the morning, and then bringing him a coffee an hour later as...
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| The Vow Is A Hit Sara Hashem on 15th February at 3:04pm A few weeks ago, Sony Pictures asked us to make an ad for their new film The Vow, starring Channing Tatum and Rachel McAdams. The ad was for Spotify, and starred our brand new voiceover Susie Ashfield - alongside the acting talents of Mr Tatum and Ms...
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| App Advertising On Radio Sara Hashem on 14th February at 5:13pm Why do mobile app makers not advertise on radio?
We're not just asking this because we want their business (although, hey, that wouldn't hurt). It's a genuine question that's been puzzling us. We're not necessarily talking about Angry Birds and th...
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 | Fiat 500 Sara Hashem on 14th February at 1:47pm The Fiat 500. Not exactly the ugliest car on the planet. Actually, it's kind of a stunner. Which is why, when Fiat asked us to make an ad for their Spotify campaign, we jumped at the chance.
Have a listen to the results below - the voice, by the w...
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| You Have To Hear This Sara Hashem on 13th February at 3:14pm This is one of the most intense, eyebrow-raising, even unsettling experiences we've had in a while.
We've heard about 3D sound before. You probably have too. It's a much-scoffed-at audio effect which we'd never really given serious consideration t...
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| Radio Is No Secondary Medium Sara Hashem on 9th February at 12:21pm We're rather big fans of James Cridland's blog. He's a fantastically switched-on radio futurologist, and the director of Media UK. He doesn't so much know his onions as have encyclopedic knowledge of ever...
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| How To Win Friends And Score Jobs Sara Hashem on 8th February at 12:29pm Looking for a job? Recent graduate? Trying to get your foot in the door? Thinking up a new cliche for employment-hunting? You might want to take a look at this.
A bunch of young illustrators, W.E. Illustrate, wanted to get the attention of uber-co...
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| Amazing Spider Man's Amazing Stock Sound Effects Sara Hashem on 7th February at 2:21pm You might know that there's a reboot of the Spider Man film series. British actor Andrew Garfield is in the title role, and it's being put out under the name Amazing Spider Man.
We rather like the new trailer which debuted today, and not just beca...
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| Rise And Rise Of Radio in The Guardian Sara Hashem on 6th February at 5:11pm Fantastic piece in today's Guardian: "Turned on, tuned in: the rise and rise of radio". Well, we would say it's fantastic, because...well, you can probably figure out why.
But being that it's by the articulate and thoughtful Susanna Rustin (who am...
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 | Cut The Rope and Microsoft Sara Hashem on 6th February at 11:35am Meet Om Nom. That's him in the picture. No, we're not sure what he is, either. All we know is that he's about the cutest little guy we've ever seen.
He's also the star of an absolutely fantastic, absurdly addictive mobile game called Cut The Rope...
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| Best Sound Design Ever Sara Hashem on 6th February at 10:07am Sound designers geek out over strange things. At MSS, we find ourselves getting excited over things like the sound a coaster makes when dragged over shoe leather, or the distinctive rumble that a huge recycling bin makes when it's filled full of pape...
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| Mini Car Stockholm Chase Sara Hashem on 3rd February at 4:32pm Look, we're not going to make this a long post. We think this is brilliant. It's a stellar, inspired marketing campaign. And it really, really makes us wish we had a helicopter parked on the roof of MSS towers.
But anyway, just
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| Down To A T Sara Hashem on 3rd February at 12:41pm We're lucky enough to do the odd bit of American ad work here at MSS - mostly thanks to Spotify, who recently launched in the US and have a need for really nifty ads over there.
As in most cases, we like to rely on our own hand-picked roster of v...
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| RAJAR Capital And Absolute Win Sara Hashem on 2nd February at 1:01pm The Q4 2011 RAJAR figures are out - and if that looks like a completely incomprehensible set of acronyms, it means the listener figures for radio stations in the last quarter of 2011 have been released.
Anyway, here's a very edited version: Chris...
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| Absolute Radio Creative Gets A Makeover Sara Hashem on 1st February at 2:16pm In the world of astonishing successes, Absolute Radio is right up there. Very few people could have predicted that Virgin Radio could rebrand itself so successfully, but rebrand they did: Absolute struck a real chord, with the result that the station...
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| Imagine Flipboard For Radio Sara Hashem on 31st January at 4:37pm Here's a thought we've been knocking about for a little while.
You've heard of Flipboard, right? That funky app that pulls together stories you're interested in into a slick format on your phone/tablet/computer? It works extremely well, and it loo...
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| Meet Our New Neighbour Sara Hashem on 31st January at 11:20am We couldn't make this up.
Our new neighbour in the packed streets of Fitzrovia, in the shadow of the BT Tower, is none other than...Lady Gaga.
According to
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| Sony Pictures film The Vow Sara Hashem on 30th January at 4:40pm The guys at Sony Pictures asked us to make a Spotify ad for their new romantic movie The Vow.
It's got Channing Tatum and Rachel McAdams starring in it - fresh off their roles in G.I. Joe and Sherlock Holmes respectively. They've scrubbed up well!...
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| Madison Violet in with Trevor Dann James Richardson on 30th January at 2:56pm The podcast of this has finally been released! Click HERE to listen to it!
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| Welcome To Hell Sara Hashem on 30th January at 9:40am You have to admit it: Hell Pizza have spine.
Not only are the Kiwi company (which has outposts in the UK) rather infamous for their timely ads dealing with George W. Bush ("Even Hell has standards") and Osama Bin Laden ("Come In Osama, we've been ...
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| Create Your Own Voiceover Sara Hashem on 27th January at 3:57pm This quite simply made us explode with laughter. We have to share it with you.
Every Christmas (or Easter, or what have you) we're often sent scripts that are - how shall we put this? - a little generic. The joke around the office is that we could...
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| Skating and Videogames equals Superb Advertising Campaign Sara Hashem on 27th January at 12:29pm Now this is a brilliant use of advertising.
There's a skateboarding website called The Ride Channel, and they've turned skating runs into an old-school 8-bit game.
Skaters (and that's anybody, not just pros) can film their runs, send them, and...
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| Fit As A Fiddle sorry ould not resist Sara Hashem on 26th January at 2:58pm We had our regular Proper Music Podcast session in our big studio today, which gave our producer Jordan a chance to mic up some funky instruments. This time, we had the ladies from Madison Violet in the house: Brenley MacEachern and Lisa MacIsaac, pl...
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| BBC Cuts Are Halved Sara Hashem on 25th January at 5:14pm Yesterday, we wrote about cuts at GMG's news stable, which affected the newsroom staff for Smooth Radio and Real Radio.
So it was with pleasant surprise today that we saw something positive - not with GMG (who seem to be going through with their c...
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| Sinatra's Double Sara Hashem on 25th January at 2:08pm It's not often we get to have the closest thing to Frank Sinatra in our studios, but such was the case today. Louis Hoover, Sinatra impersonator and creator of the absolute smash West End hit show The Rat Pack, came in to get on the line with BBC Ber...
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| Spotify Up For Awards Ben Jones on 25th January at 10:49am The good folks at Spotify, who count us among their creative partners (meaning we get to make the ads that pop up on their wonderful music streaming service) are up for an award!
They've been nominated for the Best Mobile Application category at t...
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 | Dove Ben Jones on 24th January at 4:12pm Following on from our last update (if you missed it, Dove asked us to make them some calming ads for their soothing new Spotify playlist) here's a version we did for the US.
Whatever accent and/or language you need, Maple Street Studios has got y...
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| Dove Ben Jones on 24th January at 4:11pm Dove asked us to make them some calming ads for their soothing new Spotify playlist. Several languages later, and we had some seriously relaxed listeners. If you're Swedish, then this one will make you happy.
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 | Blackberry Ben Jones on 24th January at 4:10pm We got to make a fantastic Spotify ad for Blackberry. They want you to experience the best night of your life, and they're throwing in some amazing acts to boot. Get clicking!
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 | Cartridge World Ben Jones on 24th January at 4:10pm Us saying that printer cartridges can cause you stress is a bit like saying that Britain gets a bit wet sometimes. Fortunately, with Cartridge World, printer cartridges don't have to be difficult! This ad features the soothing voice of our own Vincen...
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| Cuts At GMG's News Stable Ben Jones on 24th January at 12:18pm There's no question that for immediacy, relevance and attention-capturing ability, you can't beat radio news. A well-made radio bulletin can stop traffic. It certainly causes everyone in the office here to pause for a second when we hear one (althoug...
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| Radio Ads For Abortion Clinics Now Legal Ben Jones on 23rd January at 2:46pm Big change in the advertising industry over the weekend. We've been stroking our metaphorical beards with this one all day.
Clinics which undertake abortions for profit are now allowed to advertise for their services, something which has never hap...
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| A Spotify For Movies Ben Jones on 23rd January at 2:19pm It’s not a great time for web-lockers – file-hosting services that allow one to upload very big files so others can download them. Of course, they’re great for legitimate use (we at Maple Street use them sometimes for transferring very high-quality a...
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| Double Bass Baby James Richardson on 20th January at 10:01am So, yesterday, we did the Proper Music Podcast for Propermusic.com and we had a live session by Patsy Matheson in the studio. Nothing unusual about that, 'cept this one featured a Bull Fiddle (aka a double bass...
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| Have You Got What It Takes To Be 007 Louise Mulroy on 17th January at 12:01pm One of our recruitment clients MI5, Britain’s security service, has launched an online quiz to root out individuals who can help it protect the United Kingdom from threats to its national security.
The 15 minute recruitment test encourages wannabe...
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| Support The Future Of The Creative Industry Ben Jones on 16th January at 5:41pm We've recently got involved with two worthy organisations. If you work for an agency please check them out to see if you can help.
To visit The Ideas Foundation please click
HERE
and to check out...
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| Is The Radio Jingle Dead Ben Jones on 16th January at 4:31pm In recent blogs I've talked about the effectiveness of using popular music tracks in your advertising, but what creating something from scratch?
Now, before you start to cringe, I am not suggesting a return to the cheesy radio jingle - cue singin...
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| You Can't Fast Forward Radio Adverts Ben Jones on 16th January at 2:16pm If you're like me, thanks to Sky+(or whatever PVR you use) you no longer watch any TV ads. Why would you?! Even if I'm watching a live sports event I'll start watching it 30 minutes after it starts so I can fast forward through all the adverts and pr...
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| Improve Your Company's Communications Ben Jones on 16th January at 1:51pm Emails are the scourge of the modern world, so much so that some companies have started banning internal emails.
We've been working with a range of clients to develop much more creative and compelling communication methods, using sound.
By u...
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| Bear Talent Louise Mulroy on 10th January at 2:52pm One of our clients, the Carlisle Bed Centre, have this winter introduced their new cosy TV character 'Teddy' who is letting the viewer’s know all about their winter sale.
Not only did we produce the TV commercial’s audio but we’re also proud to s...
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| Filming In Progress Louise Mulroy on 10th January at 12:41pm Ian Collins, former Talksport presenter and Brogue wearer is in the studio today to record and film a new TV show pilot of his with the Clean Feed Media crew. They’ve only just finished setting up as you can see by the photos below so not quite sure ...
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| A New Year For House Of Reeves Louise Mulroy on 4th January at 11:48am The summer riots of 2011 are behind us now but for some it’s harder to forget. Remember the upsetting images of the furniture store House of Reeves in Croydon burning to the ground. As I’m sure most of you know the family business had been around for...
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| Latest RadioTalk Hosted By John Myers Louise Mulroy on 8th December at 2:09pm This week’s RadioTalk recorded and produced at Maple Street Studios features top consultant Mark Story and Sony Radio Academy Award Programmer of the Year Moz Dee who gather to talk about OBs and the perils of live events on the radio.
Also the t...
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| The Radio Academy James Richardson on 7th December at 1:53pm John Myers has been in, with Mark Story and Moz Dee (PC - TalkSPORT) in tow, to record the latest RadioTalk podcast, for the Radio Academy. This ti...
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| You're so Moneysupermarket! Louise Mulroy on 7th December at 1:48pm You’ve seen the TV ads, now we’ve done the Spotify ads. The campaign is part of Moneysupermarket’s local deals website launch where you can find great deals on local restaurants, getaways, gifts etc.
Budgets couldn’t stretch to Patrick Allen but...
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| An Inside Guide To Licensing Music Ben Jones on 7th December at 1:14pm Universal Records is the largest record label in the world with artists as varied as Rihanna, Queen, Florence + The Machine and The Who. We asked Neil Mulford, our man on the inside, to share some insight into just what goes into licensing a track to...
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 | Money Supermarket Louise Mulroy on 7th December at 12:54pm
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| Clearing Copy For Broadcast Ben Jones on 7th December at 11:58am The regulations surrounding radio advertising is actually the biggest compliment to the power of the medium. Unlike press and digital content which require a conscious decision from you to read, or TV advertising broadcast within a programme you hav...
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| Tough Times For Community Radio Stations Ben Jones on 29th November at 9:22am The tough economic climate is taking its toll on community radio, with nearly half the stations who returned financial results to Ofcom reporting a deficit.
Community radio has been flagged up by both the government and the radio industry as a cen...
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| Spotify Hits 2.5m Paying Subscribers Louise Mulroy on 25th November at 3:08pm Fanfare! Drum roll! Yes, we’re excited to announce that our good friends at Spotify now have 2.5 million paying subscribers to the service.
Being one of their creative partners we’re hugely pleased for them and know how hard they’ve worked to get ...
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| Quality Sound From Bose Louise Mulroy on 24th November at 12:02pm Bose has released their new Soundlink Mobile Wireless Speaker and we had the pleasure in helping them spread the word on Spotify in a variety of European languages. You can hear the campaign here in the UK, France, Sweden, Germany and Holland!
The...
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| Aint it true James Richardson on 24th November at 10:39am Just a small snippet from Samsung's new viral for their new phone...
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| When Twitter Goes Wrong For Brands Ben Jones on 22nd November at 10:25am A hijacked hashtag is the latest PR disaster to hit Qantas.
At midday, the Qantas PR team operating the @QantasAirways twitter account, sent out a call for luxury flying experiences.
This came after months of negative publicity stemming from ...
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| RadioTalk: Women In Media Louise Mulroy on 21st November at 12:36pm The latest RadioTalk recorded at Maple Street Studios is live and ready for your listening pleasure.
This week RadioTalk is presented by Lisa Kerr. Guests include James Cridland, Maria Williams (founder of Sound Women) and Lorna Clarke (BBC Radio...
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| Why we need copywriters James Richardson on 17th November at 9:46am The following is an example of what NOT to do...
clicky
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 | 2 Entertain Louise Mulroy on 15th November at 4:04pm Shooting Stars team member and burger van owner Angelos Epithemiou came in to the studios recently to voice his own special Spotify commercial in his own special way. His new comedy DVD is available to buy now and he has a unique way of letting peopl...
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 | Torchwood Louise Mulroy on 14th November at 3:27pm Don’t panic. Andrew Barrowman is here to save the day in the latest DVD/Blu-Ray release of the BBC’s hugely popular sci fi drama Torchwood.
The Doctor Who spin off follows the exploits of a small team of alien-hunters, who make up the Cardiff, Wal...
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| Exclusive Interview With Jamie Theakston Louise Mulroy on 11th November at 2:59pm We’ve recorded another addition of the Stan Park(inson) show this week, the place where the RadioWorks Chairman chats to the most important faces from the radio industry. In the hot seat this time is Heart FM's Breakfast presenter Jamie Theakston.
...
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| Calling all Band Of Brothers Fans James Richardson on 10th November at 2:30pm If you're a fan of the aforementioned TV show (lots of people round here are) then you'll no doubt be pleased to hear that we had Shane Taylor (who played Eugene "Doc" Roe).
Must say, Shane was a thoroughly pleasant chap who we hope to have here ag...
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| Jamie Theakston James Richardson on 10th November at 10:10am Breakfast Radio God Jamie Theakston has been in our studios today, chatting to our chairman Stan Park! Their chat will be published shortly - until that time, you'll have to wait patiently to hear what they talked about!
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| Ethical Investments Louise Mulroy on 8th November at 4:22pm We had an enjoyable radio day today with Rob Hague, Sales Director for Emerald Knight Consultants. Rob Hague was linked up to a number of BBC and commercial radio stations to talk about ethical investment opportunities. Some interviews were live but ...
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| Music To Your (Customers) Ears Ben Jones on 8th November at 10:44am Since the dawn of time, every civilization (and even a few animal species) has developed and used music. Doing ‘something’ to a popular beat has always been a powerful way to share and communicate messages, and this continues to hold true today. Some...
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| Diana Jones Sings Live at MSS Louise Mulroy on 7th November at 5:19pm US singer/songwriter Diana Jones recently recorded 3 live tracks as part of the Proper Records Podcast recording which is regularly recorded here at Maple Street Studios.
If you like your Country/American Folk music then do take a few minutes to ...
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| Sound Design James Richardson on 4th November at 4:58pm Just shows what you can do with... just stuff*...Game Boy Music
*the stuff in question being a Gameboy.
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 | Microsoft Chris Hitchcock on 4th November at 3:45pm A lovely little campaign about how Microsoft has a product for every member of the family, except the dog... at least, for now.
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 | Spirit Fairs Ben Jones on 4th November at 3:11pm This advert was voiced by the very fashionable Emma Forbes for a campaign on Classic FM.
The fair runs from Nov 2 - 6 at Olympia in London. We've seen it and it is AMAZING!
Details HERE
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| Do Something Amazing – Give Blood Louise Mulroy on 4th November at 3:07pm This week we produced a Spotify campaign for Blood Donation UK. Adam Williams, the UK Sales Director for Spotify had recently given his own blood so thought it would be a nice idea for him to voice the commercial himself to share his experience. Cons...
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| New From Bose Louise Mulroy on 3rd November at 2:52pm Bose has released their new Soundlink mobile wireless speaker and we had the pleasure in helping them spread the word on Spotify in the UK, France, Sweden and Holland!
The Soundlink speaker sounds great with unique grab and go technology which all...
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 | Bose Louise Mulroy on 3rd November at 2:25pm
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| Maple Street Studios To The Rescue Louise Mulroy on 1st November at 11:41am If time is of the essence you can trust Maple Street Studios to get your radio campaign out on time.
Last week American Apparel tested our ability to produce a campaign in just a few hours with some great results.
We received a call from Amer...
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 | EA Games Louise Mulroy on 1st November at 10:58am We've just heard that Battlefield 3 has become the fastest selling game in EA's history. We won't take ALL the credit, but we're happy to have done our part!
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| Taking The Studio On The Road Ben Jones on 28th October at 2:13pm We recently worked with NexusH to record a new national campaign for Unipart Car Care Centres. The idea involved recording real employees from Unipart garages across England, Scotland and Wales to promote the fact that whereever you live, you'll alwa...
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| Latest Celebrity Visit Louise Mulroy on 25th October at 3:07pm We had TV presenter and Journalist Magenta Devine in the studio this morning for a spot of voice work and as expected she came in wearing her trademark dark sunglasses.
We were impressed to see her nail three scripts in 15 minutes! What a pro.
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| Why Your Radio Advert Needs More Colour Ben Jones on 12th October at 10:14am Good radio ads are like really good billboards; they both need a relevant, attention grabbing idea, a single, clear message, and one call to action.
And they both benefit from an effective use of colour and font.
In radio, COLOUR = SOUND. How...
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| Top Tips For Advertising on We7 Ben Jones on 12th October at 10:09am Last week We7, our favourite personalised radio player, launched a fantastic new-look site. To celebrate, here are four top tips for using an audio element in your campaign.
1. Although We7 is a personalised radio player, it’s not the radio, so ...
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| Why RIGHT NOW Is So Important Ben Jones on 12th October at 10:06am What are weekday mornings like in your household? Are they different to weekends? I bet they are; in fact although you and I have (probably) not met each other, I would argue that are we are MORE similar to each other on a weekday morning, than you ...
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| Sony Pictures Ben Jones on 29th September at 12:43pm
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 | B and Q James Richardson on 29th September at 10:43am Attached
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| B&Q in the bag Louise Mulroy on 28th September at 3:31pm We're really pleased to be working with B&Q on their new building catalogue launch. We had some fun adding numerous tool sound effects to their well-known B&Q music to give it a more masculine touch. Add a cockney geezer and bang you’ve got a great r...
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 | Rosetta Stone Louise Mulroy on 28th September at 3:08pm
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 | Random House Louise Mulroy on 28th September at 3:01pm
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| Lionsgate Louise Mulroy on 28th September at 2:54pm
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| Cinephonix meets Maple Street Studios Louise Mulroy on 27th September at 3:10pm Our Managing Director David Couch took some time out of his busy schedule to talk radio advertising with one of our favorite music publishing companies Cinephonix. It must have been a difficult afternoon for David talking about what he does best over...
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| Jaguar's new voice Louise Mulroy on 19th September at 3:04pm We've been working hard this year launching our very own voice agency - and it couldn't be going any better! Our roster is growing fast and so far, have been working for some big brands; including Easy Jet, Alfa Romeo & The Sunday Sport to name but a...
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| Feel The Burn Baby! Ben Jones on 15th September at 11:31am Not many sessions in our studios leave us feeling as exhausted as this!
How does he get all the girls?
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| Sneaky peek into Radio Festival 2011 Louise Mulroy on 14th September at 10:36am In this edition of RadioTalk, recorded at Maple Street Studios, Trevor Dann speaks to the Chair of this year’s Radio Festival, John Myers. They discuss today’s launch of the full Festival programme, the stellar line-up of speakers and some particular...
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| Sony Pictures Louise Mulroy on 12th September at 12:38pm
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| 30 Minutes or Less Louise Mulroy on 12th September at 12:30pm We've produced plenty of audio trailers for Sony Pictures now and the latest is for 30 Minutes or less which is released at cinemas nationwide on Sept 16th.
Sounds like a fun flick! Check out the trailer below.
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| House of Reeves James Richardson on 16th August at 5:27pm One of the worst affected businesses by the riots in London was the family-run furniture retailer The House of Reeves in Croydon. They've been trading for the past 140 years and last week, you would have seen their venerable old building on fire on y...
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| Please Help With The Famine In Africa Louise Mulroy on 16th August at 2:51pm With recent events in the UK, a famine in Africa might not be top your priority list, but with over 12 million people starving we really hope you can help.
We’re currently working with VO East Africa on a radio and social media campaign that is t...
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| Check this oot James Richardson on 5th August at 3:05pm This is a cracking little article from cracked.com - have a read. If you've ever had someone dig their heels in over a URL, this is what the blogging world ...
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| The cans are bleeding James Richardson on 2nd August at 5:09pm Here's what we do. We record radio campaigns, using weird magical audio ninja wizardry. Anybody who has ever hung around a session at one of our studios will hear plenty of jargon.
You might hear ask asking the VO for a Safety or Insurance Take. O...
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| Benetton are Clever people James Richardson on 2nd August at 4:37pm Benetton. As far as we're concerned, the clothing label knows what's up. They're ahead of the curve, riding the wave, smoking the dog...no, wait, perhaps not that last one. But they definitely have their marketing strategy in order.
Reason? They'r...
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| A Puma, Footlocker & Deadmau5 collaboration! Louise Mulroy on 2nd August at 3:11pm This week we put on our dancing shoes and raised our hands high in the air to work with PUMA trainers, FOOTLOCKER store and the mighty DEADMAU5 DJ for a great Spotify campaign.
We also used one of our new Maple Street voices who did a fab job.
...
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 | Puma Louise Mulroy on 2nd August at 3:00pm
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| Joke is on you James Richardson on 1st August at 1:17pm "Global Radio sales team duped" is a headline guaranteed to raise eyebrows. But we have to admit, this is pretty funny.
You got punked, guys. We love you anyway though.
Check it out
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| Media Guardian to give up the ghost James Richardson on 1st August at 9:47am Media Guardian is the Guardian's media section. Obviously. For years, it's done a cracking job of documenting the moves within the media. Sometimes the tone has been a little arch (never let it be said that journalists lack schadenfreude) but mostly,...
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| Just to get a rep James Richardson on 26th July at 1:12pm Wired's UK editor David Rowan knows a thing or two about online reputation. And with the number of social networks available nudging the ten squintillion mark as of this afternoon, working out how to keep your name (and the name of your business) cle...
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| Radio Baghdad or Bangalore or Bapetikosweti Now on your phone James Richardson on 26th July at 10:34am This is a genuinely clever idea from the guys at Emirates.
Radio stations from other countries can often make addictive listening (whatever language they're in) and nothing will help you get the flavour of a place quicker than listening to the lo...
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| Get schooled James Richardson on 25th July at 3:22pm At MSS, we're really interested (and you'll have to forgive us if this sounds horribly pretentious) in the ways in which social media impacts on radio. Just like a good radio show, social media is immediate. It's right there. It's instantly accessibl...
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| The power of sound James Richardson on 25th July at 12:38pm We really like this. This gentleman has his head screwed on straight. Brands seem to underestimate sound as a hugely powerful marketing tool. If you've taken it up already then you're way, way ahead of the curve, but if not, it's something you should...
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| The tao of Twitter James Richardson on 25th July at 12:04pm Radio stations are still working out the subtleties of Twitter. This is a big, scary jungle with its own rules, and even the smallest misstep can lose you a truckload of followers - as these guys found out.
Have a read of
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| Malibu on a Monday Louise Mulroy on 18th July at 1:11pm We don’t really want to think about alcohol on a Monday after the weekend we just had but we just produced a cool Malibu Spotify campaign where users can add their favorite tracks to a Malibu Spotify playlist.
It shows just how creative you can b...
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| Jimmy Choo shoes for men!?! Louise Mulroy on 18th July at 12:46pm Yes you read that correctly. We were just as surprised as you are that Jimmy Choo, the massive women’s shoe designer, has launched a men’s shoe collection.
Mr Porter used us to create a very suave sounding Spotify commercial to promote the fact yo...
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| Go Wild with Pepsi Max Louise Mulroy on 18th July at 12:19pm Adrenalin junkies will appreciate Pepsi's current competition with Pepsi Max where you can win top thrill seeking experiences. We went all manly while producing their Spotify advertising campaign. Have a listen.
GRRRRRRRR. Thirsty stuff!
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 | Mr Porter Louise Mulroy on 18th July at 12:17pm
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 | Malibu Louise Mulroy on 18th July at 12:17pm
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 | Pepsi Louise Mulroy on 18th July at 12:15pm
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| Our Office Is Now A Theatre Ben Jones on 14th July at 2:39pm It's not often you can accuse us of being cultured, but last night we sprinkled a bit of West End magic into our offices with a private performance of JOHN PEEL'S SHED.
With lots of food and lots and lots of booze it was a fun night for us and th...
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| The Most Sexist Advert Ever Ben Jones on 14th July at 11:01am Wow, is this TV advert for Goodyear, the most sexist advert ever made?
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| John Peel's Shed Ben Jones on 13th July at 10:48am Ledendary Radio 1 DJ John Peel had thousands and thousands of records. Ever wondered where they all went? So did we until we saw this stage show a few weeks ago and loved it so much that tonight we are turning our office into a theatre for a private ...
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| The 2015 Digital Radio Switchover Date - Fact or Fiction? Louise Mulroy on 7th July at 10:08am So what's fact or fiction about this proposed 2015 digital radio switchover date?
Radioworks Chairman Stan Park interviewed the CEO of Digital Radio UK, Ford Ennals at Maple Street Studios to find out the truth and discuss the future of the mediu...
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| Fathers for Comedy Louise Mulroy on 24th June at 10:18am We had a last minute studio booking last night with top comedian Terry Alderton. Over a series of radio interviews he was promoting the Fathers for Comedy: American Dad Comedy Night in conjunction with the release of American Dad: Series 6 on DVD.
...
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| No More COI Ben Jones on 23rd June at 3:30pm The Cabinet Office has confirmed it will close the COI, following recommendations by former permanent secretary for Government comms Matt Tee
Minister for the Cabinet Office Francis Maude has announced that the COI will be closed by next April in ...
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| Sexual Nature Louise Mulroy on 21st June at 4:27pm Fancy knowing how a Bonobo Chimpanzee, a Manakin Bird and a Dance Fly get jiggy with the ladies. We discovered how while producing a Spotify camapaign for the Natural History Museum's new exibition 'Sexual Nature'. Have a listen.
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| Have Agencies Given Up On Radio Ben Jones on 20th June at 4:58pm Today we are ashamed, but not surprised to read that no UK agency has received a nomination in the Radio Lions shortlist at this year's Cannes Lions International Festival of Creativity.
In our experience, too often the path to getting a fantas...
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| The World's Coolest Producer And Me Louise Mulroy on 20th June at 12:35pm As David mentioned earlier we had Comedian and TV personality Mark Dolan in the studios this morning.
No unfortunately this wasnt part of his TV Documentary 'The World's (Something) and Me' as the blog title suggests. He came in to voice a new ad...
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| Balls Of Steel Ben Jones on 20th June at 10:17am Sniff Sniff. Can you smell something funny? So can we. It's comedian and 'Balls Of Steel' host Marc Dolan, downstairs in the studio lending his voice to a fun little campaign.
He doesn't smell by the way, he just oozes humour!!
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| What Big Changes Could Be Happening At BBC Radio 1 Ben Jones on 17th June at 2:08pm Following the release of the Myers report, find out what could REALLY happening beind the scenes at BBC Radio 1.
Click HERE to listen to views of the man pulling all the strings, BBC 1 C...
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| Life's Sweet Nectar Ben Jones on 15th June at 2:06pm Senior Producer Jordan bows to the God Of Caffeine. A little bit addicted JT?
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| Celebrity Gossip Ben Jones on 9th June at 10:15am What can we say; like the fans of celebrity we are, we always enjoy it when the richer and more famous ones amongst us grace our studios. More importantly, associating your brand with the right person can add amazing value to the impact of the campig...
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| Geoff Lloyd Compares Our Studios To A Crack Den Ben Jones on 8th June at 6:22pm Why does Absolute Radio's Geoff Lloyd compare our studios to a crack den? Find out in the latest podcast from The Radio Academy.
Click HERE to listen
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| Maple Street Studios Chosen By The Radio Academy Ben Jones on 8th June at 4:27pm We’re dead chuffed with this one! The Radio Academy has picked us as their new home for recording their hugely respected RadioTalk podcasts, produced by Heather Davies. Hosted by BBC legend Trevor Dann, we’re looking forward to welcoming some of the ...
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| Digital Radio UK Appoints Maple Street Studios Ben Jones on 8th June at 4:20pm Unless you flew in this morning (and even then you probably heard it in a taxi) you can’t miss our latest national campaign for Digital Radio UK. Written and produced by us and starring musical legend Lulu; in a deal brokered by us; this campaign is...
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 | Digital Radio UK James Richardson on 8th June at 1:24pm
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 | RSBP James Richardson on 31st May at 12:02pm
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 | Amazon deu James Richardson on 31st May at 12:00pm Amazon Germany again
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| Flaming May James Richardson on 31st May at 11:58am Well, we have been busy over the last few weeks! Below are a few of the things we've been working very hard on recently (maybe you've heard one or two on air!? Apart from the German Amazon commercial... unless you've been on holiday)
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| Your Sense of Adventure Ben Jones on 20th May at 4:15pm We've just completed this campaign for Jeep and are hoping to help people rediscover their inner sense of adventure!
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 | Jeep Ben Jones on 20th May at 4:13pm
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| Sunday Sport Relaunch Ben Jones on 10th May at 10:02am We've just produced the campaign for the relaunch of the new Sunday Sport. Sadly there were no naked women or drunk footballers at the recording session!
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 | Sunday Sport Ben Jones on 10th May at 10:00am
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| New Head Writer Ben Jones on 10th May at 9:53am Clients. You don't know how lucky you are. We are very happy to welcome Chris Hitchcock to our creative team. Chris has been writing great copy for so long that when he started the world was black and white. Past work credits include Capital Radio a...
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| Southern Trains James Richardson on 10th May at 9:50am
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 | HMS Belfast James Richardson on 26th April at 10:12am Kids! It's a battleship!!
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 | Harper Collins James Richardson on 26th April at 10:08am See? Classical music needn't be for people who wear tweed...
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 | Easyjet James Richardson on 26th April at 10:04am Visit Amsterdam! Go on, you know you want to
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| 3 day week James Richardson on 26th April at 10:01am Isn't it short? It's like Christmas, just warmer...
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 | Sony James Richardson on 14th April at 2:48pm
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| Amazon Louise Mulroy on 6th April at 11:42am
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| Smirnoff Louise Mulroy on 6th April at 11:41am
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 | Nissan Louise Mulroy on 6th April at 11:40am
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| New testimonial, Tim from Spotify James Richardson on 30th March at 4:50pm Yup, Tim off of Spotify has said nice things about us. Go check it out on the testimonials page
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| Amazon deutschland James Richardson on 29th March at 12:50pm We've been called upon to do a spot of recruitment advertising for Amazon in Germany (hence the German domain code!)
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| Our Rob Boffards New Album James Richardson on 28th March at 4:36pm Our Emergency Man, Rob "One" Boffard, has just finished his new album. It's called 'African'. You should REALLY check it out. In Rob's words - it's "Fresh"
http://robone.bandcamp.com/album/african
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| New testimonial from the lovely Jessica Trebble James Richardson on 24th March at 2:23pm The Maple Street team would like to thank the lovely Jessica Trebble at Focus Integrated for writing nice things about us.
Jess, we love you too.
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| Our brand spanking new website James Richardson on 23rd March at 3:51pm You might have seen this already but if not, we have a new website! In technical terms I think it’s V3.0.
On here, we’ll be able to keep you up to date with what’s going on at Maple Street; who we’ve had in the studio lending their voices to a cam...
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| Spotify James Richardson on 23rd March at 3:49pm The big news this year so far for us is that we’ve been writing and producing one hell of a lot of audio for Spotify. “That’s nice,” you say, “What’s it got to do with me?” Well, dear reader, it has a lot to do with you. Read on…
A bit of history...
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 | The Football League Ben Jones on 21st March at 1:23pm
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| Gooooooooaaaallllllll Ben Jones on 21st March at 1:22pm We've won a new national client. Here is the first campaign
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 | Alfa Romeo Louise Mulroy on 18th March at 4:31pm
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| Chris Tarrant Spills All! Louise Mulroy on 17th March at 12:21pm Broadcasting legend Chris Tarrant came to Maple Street Studios for an exclusive interview with Stan Park, Chairman of Radioworks. Click on the link to listen to the first part here and watch this space for part 2.
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| Alfa Romeo Louise Mulroy on 17th March at 10:06am Another nice Spotify commercial in the bag. This time for Alfa Romeo's Mito Sprint. Check it out.
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| I'm Loving it! Ben Jones on 14th March at 2:53pm We've just recorded this new camapign for McDonalds. Thanks Ronald
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| McDonalds Ben Jones on 14th March at 2:51pm
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| McJob James Richardson on 8th March at 3:54pm Looks like Maple St is about to get it's first McJob
More very soon!
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| NCP Car Parks James Richardson on 28th February at 2:47pm The NCP Car Parks campaign started today, on Absolute London.
Why are we talking about this?
Well, this is the first time NCP have used radio to advertise their parking rates!
Have a listen to the commercial below (which also has an 'afte...
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 | Fostering Solutions James Richardson on 28th February at 2:35pm
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 | Faber and Faber James Richardson on 28th February at 2:34pm Faber Babe
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 | NCP Car Parks James Richardson on 28th February at 2:33pm
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| Celebrity Alert!! Louise Mulroy on 23rd February at 3:39pm We have a top TV and Radio celebrity in the studio tonight for one of Stan Parks podcast interviews. We'll let you know who soon. Watch this space!
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| Foster Caring Louise Mulroy on 18th February at 4:14pm Here's a nice ad we made for Fostering Solutions this week. Have a listen. Anyone can become a foster carer.
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| NRAS Recording James Richardson on 18th February at 2:39pm Over the last few weeks, we have been working on a spot of podcast production for the National Rheumatoid Arthritis Association. They've been using our studio to shoot a spot of video too, which will be displayed on the web shortly!
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 | AMF Bowling James Richardson on 15th February at 1:43pm AMF Bowling!
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 | Veolia Water James Richardson on 15th February at 1:40pm
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 | Suzuki James Richardson on 15th February at 1:38pm
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| Hairy James Richardson on 15th February at 1:34pm We might be having some hairy happenings at Maple St soon.
Be warned.
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 | Parexcel James Richardson on 3rd February at 1:58pm
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| Parexcel multiple languages James Richardson on 3rd February at 1:49pm One seriously heavy session that seemed to take us on a tour round Europe! Six commercials produced in Spanish, German and French!
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 | 118 018 - The Soldier's Charity James Richardson on 1st February at 3:44pm
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| 118 018 - The Soldier's Charity James Richardson on 1st February at 3:42pm A quick update to tell you about a spot of work we did recently for 118 018, which donates money to The Soldier's Charity, every time you call!
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| It's All Chinese To Us Ben Jones on 18th January at 2:15pm We've just recorded two commercials, one in Cantonese the other in Mardarin. Both Chinese languages, but very different sounding.
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| Richard gets some column inches... James Richardson on 17th January at 9:24am ...for his new Wils'n'Kate comic!
Wills'n'KateComic
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 | Landrover James Richardson on 14th January at 3:52pm Another Landrover commercial is due to start Monday on stations all over the UK!
Why buy a car...
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| The Big Three Oh Ben Jones on 14th January at 11:18am Maple Street Studios senior producer Darren turns 30 and celebrates by turning his ears green.
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 | 20th Century Fox Ben Jones on 22nd December at 3:51pm
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| Love And Other Drugs Ben Jones on 22nd December at 3:33pm Today we recorded a campaign in 5 languages for 20th Century Fox. The campaign was for 'Love and Other Drugs' and it is running on Spotify in Sweden, Finland, Spain, Norway and the UK.
Here is the English one for your listening pleasure.
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| wine James Richardson on 16th December at 4:19pm Send WINE! I'm going to start praying to Bacchus
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| New Website Content Ben Jones on 15th December at 4:36pm We've made some significant improvments to our website, mostly introducing lots of lovely audio for your aural pleasure. Enjoy........
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| Lovely New Window Sign Ben Jones on 15th December at 3:51pm Check out our sexy new sign!
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| Making Ads for Xbox Ben Jones on 15th December at 12:36pm We've now made two campaigns for the new Xbox Kinnect, but still no free machine. Perhaps it got lost in the post Microsoft?
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| Mica Paris in the studio! Louise Mulroy on 15th December at 11:52am UK soul sensation Mica Paris was in the studio this morning to promote The Hunger Project's 'World Hunger Day Gala Concert'. No diva demands, just a down to earth warm cup of coffee. She's welcome back anytime.
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| Freezing James Richardson on 9th December at 11:34am Blimey it's cold this morning . . . .
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| Food On Air James Richardson on 7th December at 12:08pm Just had the lovely Marks and Spencer crew in our studios this morning making the final 'Food on Air' for 2010.
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| Making Microsoft Happy Louise Mulroy on 7th December at 10:21am We've been working on a number of ideas for Microsoft and all things going well, we'll get clearance on some some adverts for Xbox and Windows 7 today! Fingers crossed.
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 | Mailboxes Etc Ben Jones on 7th December at 10:13am This campaign is currently running on Magic in London. It marks a considerable departure from the style of their advertising in the past.
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| MSS Wins Worldwide Production Job Ben Jones on 6th December at 3:16pm We're working with one of our favourite agencies, Pure Media to produce a radio campaign in multiple languages for a campaign running around the world. The first part of the campaign just began in South Africia. The international planning and buying ...
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 | Clipper Tea Ben Jones on 6th December at 3:09pm
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 | The Trainline Ben Jones on 6th December at 3:08pm
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 | Oxfam James Richardson on 6th December at 3:08pm
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 | Garmin Ben Jones on 6th December at 3:07pm
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 | Jersey Tourism James Richardson on 6th December at 3:06pm
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 | Barcardi James Richardson on 6th December at 3:05pm
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 | University of Abertay Ben Jones on 6th December at 3:04pm
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 | Dulux Ben Jones on 6th December at 3:01pm
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 | MI5 Punjab Ben Jones on 6th December at 2:57pm
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 | Premier League Cantonese Ben Jones on 6th December at 2:56pm
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| MI5 Urdu Ben Jones on 6th December at 2:56pm
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 | Environmental Agency Wales Ben Jones on 6th December at 2:55pm
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 | Quintiles Italian Ben Jones on 6th December at 2:54pm
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 | Renovo German Ben Jones on 6th December at 2:53pm
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| Renovo Ben Jones on 6th December at 2:53pm
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| Renovo French Ben Jones on 6th December at 2:51pm
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 | Bentall Centre Ben Jones on 6th December at 2:34pm
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| Ford Advert For Spotify Ben Jones on 6th December at 2:02pm Music and driving fit perfectly together as does music and adverts for driving. Throw in a bit of humour and you have a lovely campaign that we wrote and produced for the Ford Kuga.
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 | Ford Motors Ben Jones on 6th December at 1:59pm
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| Landrover James Richardson on 30th November at 10:03pm
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 | Vue Cinemas James Richardson on 30th November at 10:03pm
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 | Hollywood Bowl James Richardson on 30th November at 10:02pm
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 | Fopp James Richardson on 30th November at 10:01pm
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 | Ann Summers James Richardson on 30th November at 10:00pm
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| Jim Rosenthal James Richardson on 1st September at 3:46pm ...has just been in the studio and I must say what a top bloke he was!!
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| New Word Man James Richardson on 9th July at 12:14pm No, we haven't employed an 80's rap star.
We have a new writer. His name is Richard Johnson. Before joining us he created campaigns for big brands such as Nationwide Building Society (which Leagas Delaney turned into a even more famous TV campaig...
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| The Wider World Of Audio Production and Radio Advertising James Richardson on 9th July at 12:13pm Staying on the theme of 'taking commercials on holiday', I would like to share a few small translation 'accidents' with you.
Translations are always fun. What can seem fairly innocent in one language takes on a whole new, slightly sinister person...
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| So James Richardson on 2nd June at 11:16am Good bank holiday?!
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| New Staff James Richardson on 22nd April at 11:49am Maple Street Studios welcomes David Couch, former GCap Media Group Creative Director, to the role of Managing Director at Maple Street Studios.
“This is a really exciting time to return to the industry,” said David, who recently returned from two...
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| Spotify Creative James Richardson on 22nd April at 11:36am This is going to sound like a little bit of a rant… and to all intents and purposes, it is. Having recently delved into the domain of Spotify to find some very random pieces of music while ploughing through a mountain of paperwork, it is a serious ir...
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| Summer is here or will be soon James Richardson on 22nd April at 11:30am Summer is here (or will be soon)
As much as I am happy that we’re now able to go wandering round the streets of London sans coat (without the danger of dying of frostbite), it does beg the question of the need to start thinking about creative for ...
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| RIP Malcom Mclaren James Richardson on 9th April at 10:40am Many of you will have heard that Malcom Mclaren passed away yesterday after a battle with cancer. Our thoughts go out to his son, Joe Corré.
Malcom Mclaren - 1946-2010
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| Spring is sprung James Richardson on 24th March at 2:50pm The grass is riz
I wonder where the birdies iz
the little birdz is on the wing
that's absurd
The little wing iz on the bird
- Spike Milligan
Happy spring.
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| oooh awards James Richardson on 8th March at 4:12pm Looks like MSS has been nominated for not one but two commercials! More information to follow soon!
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| Goodbye and goodnight 6Music James Richardson on 4th March at 10:50am After months of speculation, it looks as if the axe has finally been swung on 6 Music. Also to go is The Asian Network plus a host of other services.
This will come as a major blow to independent radio production houses everywhere who worked on s...
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| RACC Complaints James Richardson on 3rd March at 11:53am Just the one this time. However, this is a good example of how careful you have to be when advertising for government bodies, in this case a Business Support Advice service from the Welsh Assembly...
http://www.asa.o...
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| Interesting people in the studio again... James Richardson on 26th February at 1:04pm This gentleman came along the other night to guest on the Today Is Boring show - Hamish McAlpine.
You can find out more about him using this interesting article that was found by Adam Carr on The Guardian's website:
http://www.guardian.co.uk/fi...
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| Red Bones by Ann Cleeves James Richardson on 25th February at 4:56pm Paul has been working on more sinister murder paperbacks again (he always seems to get those jobs), this time in the form of Red Bones by Anne Cleves.
Out now in all good bookshops (but probably not Borders by now).
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| White Horse Brewery James Richardson on 25th February at 4:56pm Of course, we’ve always got one ear on the radio here at MSS (it keeps our ears warm) and whilst listening to Jack FM the other day, we heard this little beauty.
It made the whole office laugh, so much so that we decided to include it in this new...
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| Old Spice James Richardson on 25th February at 4:54pm Old Spice has just aired the commercial we made for them back at the start of the year and it’s really great to see them back on the airwaves after a long absence.
We did ask them if they’d be bringing back ‘Wild Lion’ fragrance too but they didn...
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| Sick of Winter James Richardson on 18th February at 3:44pm This might sound like a whinge... and it is.
Oooh... the Cranberries have just come on the radio! That makes it better
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| lack of coffee and lack of sleep James Richardson on 17th February at 9:28am Loads of early studio sessions makes Jordan a sleepy boy...and yesterday the coffee ran out. Send Help.
On the plus side, it's stopped raining!
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| Today Is Boring James Richardson on 28th January at 12:10pm Not really. Quite interesting actually. The Today Is Boring crowd brought a very interesting guest into the studio last night...
http://www.dailymail.co.uk/news/article-1169772/My-film-horrific-15-director-tells-censors-pushed-18.html
The recorde...
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| Mrs Marple! Louise Mulroy on 25th January at 11:14am Been pretty much looking after every other campaign recently while Jordan has been deprived of daylight working on the M&S project. It’s been quiet upstairs in the office without the sound of Jordan beating his computer keyboard, come back Mrs Marple...
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| And Breathe James Richardson on 25th January at 9:32am Hello readers, been a while since I've had the time to write an entry here. I Have been sitting in the studio working very hard on an interesting project for M&S! Lots of editing, lots of creating… and the occasional producer’s block. Nevermind, the ...
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| Maple Street News Ben Jones on 17th December at 3:29pm We’ve had an interesting few months here at Maple Street Studios with a range of projects on the go including radio commercials for Old Spice, Suzuki , Blackthorn Cider, Landrover and New Look. We produced commentary for a new computer game and hoste...
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| When Things Go Wrong Ben Jones on 17th December at 3:29pm Have a listen to some great radio bloopers from Brian Johnstone and Jonathon Agnew, Louise Minchin, Roddy Forsyth and Charlotte Green.
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| Quiz Night Louise Mulroy on 9th December at 2:52pm Found this picture from our quiz night. RadioWorks Joe Daniels getting one right!
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| Darren's Ramblings Louise Mulroy on 8th December at 3:36pm I will be updating this shortly. I am very busy at the moment.
Honest guv
Darren.
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| Jordan's First MSS Blog Post Thing James Richardson on 3rd December at 4:00pm Hello,
Been tasked to do this by Mr. Howarth as he wanted me to do something to show some fervent activity on the MSS website (well, he wouldn't want all his hard work to be for naught). So here I am.
In summary:
1. Golly's beard makes him lo...
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